Social Networking Sites:, New “Face" Of Communication

Abdalli, Rime Hanane; Hassan, Hicham

doi:10.46217/1065-010-002-024

Cited by 2 publications

(4 citation statements)

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“…Further, the H3 of the current research proposed a significant impact of Virtual social media (usage) on communication and also remained validated with a significance value of p > 0.000. These findings showed potential compatibility with Abdalli and Hassan (2019) as they considered social networks highly accompanied by communication, getting a maximum benefit through interaction and connectivity. The study respondents remained agreed that virtual networks facilitate the communication process.…”

Section: Discussion On Resultsmentioning

confidence: 85%

“…As Abdalli and Hassan (2019) argued, virtual social networks have given birth to a new and even improved genre of communication, where conversations are facilitated with ease of use and greater accessibility. Thus, due to its widespread influence, retail industry employers actively seek individuals knowing the usage and significance of these online platforms regarding customer support and services.…”

Section: Virtual Social Media and Communicationmentioning

confidence: 99%

“…This direct or indirect observation is important as it affects a retailer's overall reputation. Most customers directly communicate with the company's representatives when they want to buy products according to their considerations and requirements (Abdalli and Hassan, 2019). According to Bozkurt et al (2017), social networks work as a dynamic platform that retailers use to increase their visibility and access.…”

Section: Virtual Social Media and Reputation Managementmentioning

confidence: 99%

“…Social networks (Bradlow et al, 2016;Bilgin, 2018;Desai, 2018) 4. Communication (Dimitrova, 2016;Abdalli and Hassan, 2019) 5. Improved reputation management (Berg and Blomqvist, 2019;Dacko-Pikiewicz, 2021) 6.…”

Section: S/rscale Sourcementioning

confidence: 99%

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Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan

et al. 2022

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Virtual social media platforms of greater importance for general and corporate purposes. Especially retailers today resort to these platforms to bridge a communication gap between their PR practitioners and consumers for reputation management purposes. This research also examines the virtual social media usage for Public Relations (PR), leading to Reputation Management in the Jordanian retail sector. The researchers developed the conceptual model at Theory of Reasoned Action, applied the Structural Equation Modeling (SEM), and selected a sample of n= 250 PR professionals. Results indicated by the Public Relations practitioners have a significant impact on controlling the customers' behavior. This Perceived Behavioral Control is an important factor in social network adoption for communication purposes. Accompanied by instant communication ability, these social networks and communication feasibility have a significant impact on Reputation Management. However, it is notable that, Attitude also mediated the Public Relations Practices concerning Perceived Behavioral Control, indicating that the Theory of Reasoned Action significantly determined the factors determining the Virtual social media usage and adoption for the reputation armament purposes. Thus, it is concluded that using social networks for Public Relations practices is the need of the day. Especially when using them for reputation management, companies consider different factors that further assist their digital networks adoption process, leading to fruitful outcomes. Further, the researchers have discussed the study contributions and made recommendations for future researchers.

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Section: Discussion On Resultsmentioning

confidence: 85%

Section: Virtual Social Media and Communicationmentioning

confidence: 99%

Section: Virtual Social Media and Reputation Managementmentioning

confidence: 99%

Section: S/rscale Sourcementioning

confidence: 99%

See 2 more Smart Citations

Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan

et al. 2022

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Role of public relations practices in content management: the mediating role of new media platforms

Al Hadeed,

Maysari,

Aldroubi

et al. 2024

Front. Sociol.

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Public relations practices are widely accompanied by communication and persuasion. Especially today, when new media platforms provide direct accessibility, communication through PR has become more improved. This research focused on media organizations in the UAE, with a special consideration given to their audience content management. The researchers applied the case study method and selected a sample of n = 280 individuals from n = 12 media houses currently working in the UAE. The results obtained by structural equation modeling (SEM) revealed that media organizations in the UAE pay significant consideration to public relations practices (p > 0.000) and new media adoption (p > 0.000). Moreover, both these public relations practices (p > 0.000) and new media adoption were also found to significantly focus on two-way communication. Consequently, this two-way communication is significantly affecting content management among these organizations (p > 0.000), leading to the design, evaluation, and alteration of content that is acceptable and liked by their audiences. Thus, it has been concluded that media content and its management is not a simple task. Audience and communication are two basic factors that play an important role in this regard. Furthermore, the role of public relations practices also enhances communication and content management practices, leading to even more constructive outcomes.

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Social Networking Sites:, New “Face" Of Communication

Cited by 2 publications

References 0 publications

Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan

Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan

Role of public relations practices in content management: the mediating role of new media platforms

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