Role of public relations practices in content management: the mediating role of new media platforms
Ali Yahya Al Hadeed,
Ihsan Maysari,
Mohammad Mahmoud Aldroubi
et al.
Abstract:Public relations practices are widely accompanied by communication and persuasion. Especially today, when new media platforms provide direct accessibility, communication through PR has become more improved. This research focused on media organizations in the UAE, with a special consideration given to their audience content management. The researchers applied the case study method and selected a sample of n = 280 individuals from n = 12 media houses currently working in the UAE. The results obtained by structur… Show more
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