Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan

Olaimat, Farhan; Habes, Mohammed; Hadeed, Ali Yahya Al; Jwaniat, Marcelle Issa Al

doi:10.3389/fcomm.2022.1009359

Cited by 22 publications

(9 citation statements)

References 54 publications

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“…Responses to the questionnaires were collected using a 7-point Likert scale. (Al Olaimat et al, 2022;Habes et al, 2021;Habes, Elareshi, et al, 2022) The questionnaire has been adapted from previous studies.…”

Section: Methodsmentioning

confidence: 99%

Leadership, Knowledge Management and Employee Commitment: Mediating Role of Crisis Management

Yusr¹,

Din²

2023

J. Professional Business Review

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Purpose: Using crisis management as a mediator between leadership skills, knowledge management, and employee commitment, the study examines the role of crisis management in UAE public sector organizations. In order to motivate employees and keep them committed, supportive leadership skills and knowledge are required. However, crisis management if managed through proper knowledge and skilled leadership develops employee commitment which is highly needed in the times of crisis. Theoretical framework: Managing knowledge and leadership skills during crisis situations can only be achieved if employees are able to effectively manage them. Design/methodology/approach: Using SMART PLS3, a structural equation modeling approach has been used to analyze the collected data in order to meet the objectives of the study. Findings: Likewise, crisis management significantly moderates the relationship between leadership, knowledge management, and employee commitment. Leadership, knowledge management, and employee commitment are strongly related. Research, Practical & Social implications: Despite genuine efforts, this study constraint persists. First, the study's sole focus is on employee commitment during times of crisis, and knowledge management is a crucial component of this. Also examined were aspects of knowledge management that affect employee commitment in detail. Originality/value: In this study, crisis management as a mediator was added to the theory and the matrix based on the knowledge-based view of crisis response leadership.

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Section: Methodsmentioning

confidence: 99%

Leadership, Knowledge Management and Employee Commitment: Mediating Role of Crisis Management

Yusr¹,

Din²

2023

J. Professional Business Review

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“…Leveraging social media can help effectively manage reputations. Utilizing public relations methods, alongside closely monitored protocols, underscores the significance of skilled communication strategies in this endeavor [ 59 ].…”

Section: Reviewmentioning

confidence: 99%

Navigating the Digital Landscape: Embracing Innovation, Addressing Challenges, and Prioritizing Patient-Centric Care

Vats

2024

Cureus

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In the digital era, healthcare customer feedback plays a pivotal role in shaping the reputation of healthcare organizations. The study explores how digital advancements are integrated into modern healthcare, offering both transformative insights and addressing the challenges they present. It investigates how technologies such as artificial intelligence (AI), digital platforms, and patient feedback systems impact patient care, operational efficiency, and customer satisfaction in healthcare settings. The study emphasizes the importance of balancing both capitalizing on the opportunities presented by innovations and addressing the inherent difficulties associated with digitalization in healthcare, underlining the need for a comprehensive approach to navigating the opportunities and challenges in healthcare digitalization. AI is recognized for its role in reshaping value creation in healthcare, fostering collaboration among stakeholders, and improving patient care. Additionally, the study identifies key areas of research essential for effectively navigating the digital transformation in healthcare, including operational efficiency, patient-centric strategies, and organizational factors. However, along with the potential benefits come challenges, such as the need for regulatory frameworks to validate new technologies and address privacy concerns surrounding patient data. Managing reputation and customer relationships in the digital sphere also emerges as critical for healthcare organizations. In summary, the study underscores the importance of healthcare institutions prioritizing patient-centric care, adopting digital innovations, and adeptly navigating regulatory and ethical challenges. By doing so, they can enhance patient outcomes, and satisfaction, and drive innovation in today's dynamic healthcare landscape.

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“…Studies on impact in informal organizations and coordinated effort diagrams have thought about a static perspective on the organization and depend absolutely on connection investigation. (W. M. Al-Rahmi, Othman, Yusof, et al, 2015;Al Olaimat et al, 2022) These marketing strategies have been discovered to be powerful in performing investigation at a total level and distinguishing key people who assume a significant job in proliferating data (W. M. Al-Rahmi, Othman, & Mi Yusuf, 2015). Nonetheless, the effect on the web is frequently an element of the point.…”

Section: Social Media Marketingmentioning

confidence: 99%

Social Media Marketing during COVID-19: Behaviors of Jordanian Users

Alghizzawi¹,

Al-ameer²,

Habes³

et al. 2023

SMC

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Social media marketing is an important concept and influences the behavior of individuals and the change of their habits, based on evidence and marketing campaigns that target people to raise awareness and improve the course of their behavior for the better. This study aims to demonstrate the impact of social media marketing on the behavior of Jordanian citizens in light of the events of the spread of the Corona virus, and that by relying on a study and comparison of previous scientific studies that showed that social media marketing helps in modifying behaviors through the extent of the advantage of marketing campaigns, and in light of the spread of this epidemic some habits need to be modified by the Jordanian citizen. the study recommends decision-makers in Jordan must employ social media marketing in all its dimensions to influence the behavior of the Jordanian citizen to adhere to the new instructions that limit It is dangerous to spread this deadly disease and dispense with some traditional behaviors that contradict the recommendations of the World Health Organization regarding the behavior of individuals with each other. Thus, by keeping in view the study findings, the researchers recommended more studies addressing the use of Social Media marketing to spread Health crisis awareness to increase healthy behavior and mitigate its effects.

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Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan

Cited by 22 publications

References 54 publications

Leadership, Knowledge Management and Employee Commitment: Mediating Role of Crisis Management

Leadership, Knowledge Management and Employee Commitment: Mediating Role of Crisis Management

Navigating the Digital Landscape: Embracing Innovation, Addressing Challenges, and Prioritizing Patient-Centric Care

Social Media Marketing during COVID-19: Behaviors of Jordanian Users

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