Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication

Enke, Nadja; Borchers, Nils S.

doi:10.1080/1553118x.2019.1620234

Cited by 223 publications

(142 citation statements)

References 36 publications

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“…Dissonant mental models are reinforced by recommender algorithms ( Lanzing, 2019 ), bots ( McKenna, 2020 ) and trusted individual platform users or influencers ( Enke & Borchers, 2019 ) resulting in alarming levels of digital destruction which it turn undermines social cohesion and creates a barrier to shared situational awareness and effective crisis response.…”

Section: The Problemmentioning

confidence: 99%

Who do you trust? The digital destruction of shared situational awareness and the COVID-19 infodemic

Bunker

2020

International Journal of Information Management

137

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Highlights Centrally managed digital communication and service platforms simultaneously disrupt and destroy what we trust in and value. Digital destruction creates dissonant mental models. Shared situational awareness for crisis management relies on aligned mental models. Dissonant mental models produce conflicting situational awareness and poor crisis management. Analytics and artificial intelligence research should focus on identification of trusted information sources for mental model realignment.

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Section: The Problemmentioning

confidence: 99%

Who do you trust? The digital destruction of shared situational awareness and the COVID-19 infodemic

Bunker

2020

International Journal of Information Management

137

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“…Indonesian Ministry of Health trying to use the "Medical Person" instead of Social Media Influencer. Compare with what really do in Japan and Singapore, the social media influencer giving more trust compare than expert to influence the level of trust on peoples (Enke & Borchers, 2019;Ong & Ito, 2019;Pang et al, 2016). The Ministry of Health absence to elaborate the level of people engagement of trust.…”

Section: Health Experts Talk About Vaccinationsmentioning

confidence: 99%

9 Performance of Indonesian Ministry of Health in Overcoming Hoax About Vaccination Amid the COVID-19 Pandemic on Social Media

Susilo

Putranto

Navarro

2021

NJOC

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The coronavirus disease (COVID-19) pandemic in early 2021 is still a “big disaster” for Indonesia. The public is increasingly confused about the Government’s Vaccination program in reducing the number of COVID-19 cases in Indonesia. The development of Vaccine-related hoaxes such as safe or not, halal or not, has also become a new job faced by the Government, especially the Ministry of Health. This study aims to determine the Indonesian Ministry of Health’s performance in overcoming hoaxes against Vaccinations during the Covid-19 pandemic. The method used in this research is Krippendorff content analysis on Instagram posts of the Ministry of Health @kemenkes_ri during the period 1 January 2021 to 29 January 2021. The conclusion obtained in this study is that the Ministry of Health’s efforts in dealing with hoaxes circulating in the community regarding the Covid-19 Vaccination are by presenting health experts in providing information related to the Covid-19 Vaccine. The information conveyed is related to the quality and safety of Vaccines, to the Vaccine development process.Keywords: Performance, social media, hoax, vaccination, COVID-19 ABSTRAKPandemi penyakit coronavirus (COVID-19) di awal tahun 2021 masih menjadi “bencana besar” bagi Indonesia. Masyarakat semakin bingung dengan program vaksinasi yang dilakukan Pemerintah dalam menekan angka kasus COVID-19 di Indonesia. Berkembangnya hoaks terkait vaksin seperti aman atau tidak, halal atau tidak, juga menjadi pekerjaan baru yang dihadapi Pemerintah, khususnya Kementerian Kesehatan. Penelitian ini bertujuan untuk mengetahui kinerja Kementerian Kesehatan RI dalam mengatasi hoaks terhadap vaksinasi selama pandemi Covid-19. Metode yang digunakan dalam penelitian ini adalah analisis konten Krippendorff pada postingan Instagram Kementerian Kesehatan @kemenkes_ri selama periode 1 Januari 2021 hingga 29 Januari 2021. Kesimpulan yang diperoleh dalam penelitian ini adalah bahwa upaya yang dilakukan oleh Kementerian Kesehatan dalam menghadapi hoaks yang beredar di masyarakat terkait vaksinasi Covid-19 adalah dengan menghadirkan pakar kesehatan dalam memberikan informasi terkait vaksin Covid-19. Informasi yang disampaikan terkait dengan kualitas dan keamanan vaksin, hingga proses pengembangan vaksin. Kata Kunci: Kinerja, media sosial, hoaks, vaksinasi, COVID-19

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“…The strategies and conduct of the people and groups engaging in crisis communication remain a crucial factor, whether they be political leaders and top officials (Boin et al, 2010;Jong, 2017;Masters & 't Hart, 2012), corporate CEOs and communication professionals (Coombs, 2007;Coombs & Holladay, 2006;Hearit, 2006), media outlets , celebrity activists (Marsh et al, 2010;Richey & Budabin, 2016), social influencers (Enke & Borchers, 2019) or social media users at large (Austin & Jin, 2017;Vos & Buckner, 2016).…”

Section: Winning Factors?mentioning

confidence: 99%

Crafting Crisis Narratives

Boin

McConnell

Hart

2021

Governing the Pandemic

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Communication is pivotal when a society faces a sudden, disruptive and disturbing event. People want to know what is going on, why it is happening, what is done to safeguard them and what they can to protect themselves. During COVID-19, governments were the main sources of that information, at least initially. Governments tried to shape the attitudes, emotions and behaviours of citizens in accordance with their policies. Over time, alternative crisis narratives emerged and influenced citizen behaviour. This chapter examines crisis communication in the COVID-19 crisis: how did leaders try to ‘make making’ of this unprecedented threat? How did they deal with the alternative crisis frames that emerged over time?

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Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication

Cited by 223 publications

References 36 publications

Who do you trust? The digital destruction of shared situational awareness and the COVID-19 infodemic

Who do you trust? The digital destruction of shared situational awareness and the COVID-19 infodemic

9 Performance of Indonesian Ministry of Health in Overcoming Hoax About Vaccination Amid the COVID-19 Pandemic on Social Media

Crafting Crisis Narratives

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