Social media for interactions with customers within the short food supply chain: the case of the SKIN project

Drejerska, Nina; Gołębiewski, Jarosław; Fiore, Mariantonietta

doi:10.7896/j.1908

Cited by 6 publications

(13 citation statements)

References 19 publications

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“…The use of digital technology and social media platforms in SFSCs has recently been documented as a vector for scaling-up, notably in the ongoing H2020 SKIN and SMARTCHAIN projects. For instance, a recent study from the SKIN project evaluated the role of social media in SFSCs, particularly Facebook, but found producers use it more as a sales and marketing tool than as a platform for consumer interaction [61]. On the other hand, actors of online SFSC sales open-source platforms, like the international Open Food Network, emphasize the virtual dimension of SFSCs as enabling the democratisation and reappropriation of food, collective mobilisation and the building of resilient local food economies [62].…”

Section: Moving Past Definitions Three Directions For Further Research On Sfsc Characterisationmentioning

confidence: 99%

“…Increased workload can also affect the continuity of the farm operation, i.e., the desire of the following generation to take over the family business [25,81]. Work organisation in SFSCs remains an important issue, also from an environmental perspective (see Section 4.3), while the use of digital technologies opens new, time-saving opportunities, yet requires skills [61].…”

Section: The Economic Dimensionmentioning

confidence: 99%

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Sustainable Food Supply Chains: Is Shortening the Answer? A Literature Review for a Research and Innovation Agenda

2020

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Short food supply chains (SFSCs) are increasingly garnering attention in food systems research, owing to their rising popularity among consumers, producers and policy-makers in the last few decades. Written with the aim to identify research gaps for the Horizon Europe research and innovation programme, this literature review provides a state of play of the definition and characterisation of SFSCs, and of their sustainability. Drawing on hypotheses about SFSC sustainability elaborated in an expert network in France, this review summarises a wide range of papers from various disciplines in the SFSC literature, written in English or French, while specifically highlighting the empirical results derived from European projects. Though the literature tends to generally agree on the social benefits of SFSCs, their economic and environmental impacts typically elicit more heterogeneous outcomes, while their health/nutrition and governance dimensions remain under-explored. Based on this review, recommendations for a future research and innovation programme are outlined, addressing the contribution of SFSCs to agrifood system transition and resilience in the current context of the Covid-19 crisis and of the Green New Deal objectives.

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Section: Moving Past Definitions Three Directions For Further Research On Sfsc Characterisationmentioning

confidence: 99%

Section: The Economic Dimensionmentioning

confidence: 99%

Sustainable Food Supply Chains: Is Shortening the Answer? A Literature Review for a Research and Innovation Agenda

2020

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“…Instant messaging affords more accessibility and intimacy among consumers, is more immersive and cost-reducing, and exerts greater social influence (Cao et al, 2020). For a comparison, Drejerska and colleagues find that the social media platform Facebook is primarily used by producers to share information, but the interactions (i. e. comments and sharing) between farmers and consumers are limited (Drejerska et al, 2019). Our research focus is on social commerce SFSC that uses WhatsApp, a private chat group.…”

Section: Sampling and Data Collectionmentioning

confidence: 99%

“…Social commerce increases community-level participation and socioeconomic activity (Liang and Turban, 2011) and, at the same time, it merges the online and offline environments (Wang and Zhang, 2012). Producers have a higher probability of connecting directly with consumers through social media and obtaining feedback from them (Drejerska et al, 2019;Elghannam et al, 2018). Social commerce as a medium for frequent communication and interaction between members can increase trust through mutual understanding (Ji et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Consumers’ purchase behavior in short food supply chains using social commerce in Indonesia

Sadeli

Perdana

Deliana

et al. 2023

Journal of Cleaner Production

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“…As for social sustainability, the relationship between producers and consumers (often direct) has reinforced the fairness and trustbased relations among the actors who are involved in these food chains (Ilbery and Maye 2005; Aubry and Kebir 2013). Moreover, as referred by Drejerska et al (2019), using social media farmers and other promotors of SFSCs can also communicate their social responsibility.…”

Section: Meanings and Benefits Of Sfscsmentioning

confidence: 99%

Short food supply chains – a growing movement. The case study of the Viseu Dão Lafões Region

Pato

2020

Open Agriculture

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In spite of the increasing attention being paid to short food supply chains (SFSCs), research in the area is still scarce, particularly in Portugal. Thus, based on a case study in Viseu Dão Lafões Region (VDLR), we intend to identify and discuss (emphasizing potentialities and constraints) the movement of SFSCs in the region. This case study is based on document analysis and interviews with agrifood baskets’ promotors. On the one hand, the results show the wide variety of SFSCs that exist in the region and the emergence of new forms of SFSCs like the agrifood baskets. On the other hand, the empirical research also emphasizes the environmental, economic, and sociocultural benefits of SFSCs that will have a positive impact on the well-being of producers, consumers, and/or on the whole region. However, the interviews have also exposed a (certain) limitation in terms of communication and marketing that may constraint these initiatives. From a practical point of view, it became clear that producers must do their best to develop their communication and marketing strategies; from a political point of view, local authorities should provide the necessary assistance to help implement training programmes and develop suitable communication and marketing skills.

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Social media for interactions with customers within the short food supply chain: the case of the SKIN project

Cited by 6 publications

References 19 publications

Sustainable Food Supply Chains: Is Shortening the Answer? A Literature Review for a Research and Innovation Agenda

Sustainable Food Supply Chains: Is Shortening the Answer? A Literature Review for a Research and Innovation Agenda

Consumers’ purchase behavior in short food supply chains using social commerce in Indonesia

Short food supply chains – a growing movement. The case study of the Viseu Dão Lafões Region

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