Consumers’ purchase behavior in short food supply chains using social commerce in Indonesia

Sadeli, Agriani Hermita; Perdana, Tomy; Deliana, Yosini; Onggo, Bhakti Stephan

doi:10.1016/j.jclepro.2022.135812

Cited by 12 publications

(9 citation statements)

References 62 publications

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“…People busy with work certainly do not have time to shop for herbal drinks offline but will need to shop online. Moreover, herbal drinks include agricultural products in the Short Food Supply Chain (SFSC) product category, as the results of previous research show that based on the identified factors influencing buying behavior, sellers can provide information through social media to facilitate consumer buying decisions (Sadeli et al, 2023).…”

Section: Results Of Multiple Linear Regression Analysismentioning

confidence: 99%

How Differences in Herbal Beverage Consumer Decisions Based on Demographic Factors?

Layoo,

Djawa,

Rahman

et al. 2024

jbti

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For a long time, people have been consuming homemade herbal drinks, which are processed traditionally. However, micro, small, medium, and large-scale businesses are now emerging in the production and marketing of ready-to-consume packaged herbal drinks. Research is needed on whether there are differences in consumer motivation in using homemade and industrial-made herbal beverages in terms of the factors of age, gender, education, occupation, and marital status of consumers, as well as how the simultaneous influence of these five variables on the motivation to consume herbal drinks. This study used a sample of 327 people whose data was collected through a digital questionnaire. Data were analyzed using Mann Whitney, Kruskal Wallis, and multiple linear regression. The results showed differences in consumer decisions based on age, education, occupation, and marital status in the choice of herbal drinks, but not gender differences. Most consumers chose the non-packaged type. Simultaneous testing, age, and occupation factors significantly affected consumer decisions, while gender, education, and marital status were not necessary. The results have implications for the segmentation strategy, targeting, and market positioning of the herbal beverage processing industry and the herbal beverage raw material supply industry, better market understanding, more targeted product development, more effective promotional interventions, increased public awareness of the benefits of herbal drinks, and government policy support for the herbal beverage industry.

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Section: Results Of Multiple Linear Regression Analysismentioning

confidence: 99%

How Differences in Herbal Beverage Consumer Decisions Based on Demographic Factors?

Layoo,

Djawa,

Rahman

et al. 2024

jbti

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show abstract

“…Horton et al [85] added that a new approach is needed that integrates aspects from planting and harvesting to processing. Therefore, the continuity of the producer's business is maintained by increasing the number of consumers who want to buy agricultural products from a sustainable supply chain [86,87].…”

Section: Discussionmentioning

confidence: 99%

Product Traceability and Supply Chain Sustainability of Black Soybeans as Raw Materials for Soy Sauce in Maintaining Quality and Safety

Anwar,

Perdana,

Rachmadi

et al. 2023

Sustainability

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Black soybeans are a necessary raw material for the soy sauce industry in Indonesia, with the reason being that they are preferred because they have a natural black color and a delicious and savory taste. As a source of raw material for soy sauce, the industry ensures that the black soybean supply chain is sustainable and can meet production requirements in quality and quantity. This research aims to trace the product and supply chain of sustainable black soybeans as raw materials for soy sauce. The selection of data sources or informants in this study in Indonesia comprised 122 farmer groups that assisted or collaborated with cooperatives that sent black soybeans to be used as raw materials for making soy sauce; 1 field assistant; and 4 cooperatives that collaborated with the industry. The data collection techniques used in this study were observation, in-depth interviews, and documentation. The types of documentation were research notes based on interview guides, research photos, and official institutional documents. The data analysis method used in this study was a qualitative approach with the help of QSR NVivo version 12 Plus software. The results of this study show that traceability in production is necessary to maintain safety, quality, and sustainability. Product traceability requires a monitoring system and regulations established by the industry that all stakeholders must follow, starting with farmer groups and cooperatives that supply raw materials to the industry. A good monitoring system places employees from the industry as agricultural assistants. As such, it will also determine the sustainability of the economic, social, environmental, technological, institutional, and infrastructural dimensions. Traceability in the production of black soybeans used as raw materials for making soy sauce, namely those of the Mallika variety that are round/whole and unbroken, will be accepted by the industry. The process carried out by farmer groups from planting to harvesting black soybeans is controlled by agricultural assistants and follows regulations set by the industry. The cooperative lends black soybean seeds to grade-A-seed-quality farmer groups. The farmer group repays the loan at harvest time and returns it to the cooperative in cash sums of 10,000 IDR/kg.

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“…Partial Least Squares Structural Equation Modeling (PLS-SEM) is frequently employed in social science research, marketing research, and other disciplines that involve collecting data from large samples. It allows for the examination of designs and relationships, providing valuable insights into the intricate connections between variables across various fields (Hair et al, 2019;Sadeli et al, 2023).…”

Section: Methods Of Analysismentioning

confidence: 99%

“…The estimate model evaluates the relationships between latent variables (variables that are not directly observed) and their indicators (directly observable variables). This model is employed to assess the dependability and accuracy of estimating latent variables (Hsu et al, 2006;Sadeli et al, 2023).…”

Section: Methods Of Analysismentioning

confidence: 99%

Impulse Buying Behavior of Consumers Through Social Commerce in Ho Chi Minh City

Binh

2024

Preprint

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Purchasing through social commerce has become increasingly popular in recent years. Multiple papers have been conducted to examine customer purchasing behavior on social commerce platforms. Nevertheless, this study has restrictions in its applicability to poor nations and exclusively focuses on those who are employed. Currently, there is a lack of research papers specifically addressing the topic of consumers as possible viewers who are exposed to social commerce. This study aims to examine the variables that contribute to consumers' impulsive purchase behavior. Specifically, it focuses on identifying the factors that impact impulsive buying behavior among consumers. The development of my conceptual framework was based on the integration of two theories: The Unified Theory of Acceptance and Use of Technology (UTAUT) and the Theory of Planned Behavior (TPB). Hence, non-probability sampling was selected for this investigation. Data was obtained from consumers who had made purchases on social commerce platforms using a questionnaire. The purpose was to investigate the components that influence consumers' behavioral intentions, including social influence (SI), behavior (AB), subjective norms (SNB), and behavioral control (BC). The findings indicate that several factors have a favorable impact on behavioral intention subsequently affect impulse buying behavior. The findings obtained from employing the PLS-SEM approach unambiguously demonstrated the impact of the components under investigation and conclusively indicated that SNB was not substantiated in this study.

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Consumers’ purchase behavior in short food supply chains using social commerce in Indonesia

Cited by 12 publications

References 62 publications

How Differences in Herbal Beverage Consumer Decisions Based on Demographic Factors?

How Differences in Herbal Beverage Consumer Decisions Based on Demographic Factors?

Product Traceability and Supply Chain Sustainability of Black Soybeans as Raw Materials for Soy Sauce in Maintaining Quality and Safety

Impulse Buying Behavior of Consumers Through Social Commerce in Ho Chi Minh City

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