Social Media Fatigue and Privacy: An Exploration of Antecedents to Consumers’ Concerns regarding the Security of Their Personal Information on Social Media Platforms

Bright, Laura F.; Logan, Kelty; Lim, Hayoung Sally

doi:10.1080/15252019.2022.2051097

Cited by 15 publications

(14 citation statements)

References 64 publications

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“…In effect, many consumers have unknowingly traded access to their data free for access to social media platforms. This has led to them receiving a myriad of information, advertising messages and social connectivity, resulting in information saturation and frustration from constant disruption when browsing online (Bright et al , 2022). This scenario has encouraged client and agency uptake of programmatic, which removes reliance on third parties.…”

Section: Discussion and Contributionmentioning

confidence: 99%

“…Our work also provides a platform for further exploration of organisational variables such as size, industry type/sector and brand value. In terms of theory development, future research could explore differences between specific types of programmatic; the relationship between ad spend and marketing investment; the role of moderating variables such as organisational culture, market and brand orientation; the impact of media type [especially traditional versus new media options given concerns with social media fatigue (Bright et al , 2022)]; or the role of, and relationship, between types of, and comprehensiveness of, behavioural and attitudinal data and the effectiveness of programmatic.…”

Section: Discussion and Contributionmentioning

confidence: 99%

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Understanding the link between an IMC technology capability and organisational integration and performance

Allen

Kerr

Valos

et al. 2023

EJM

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Purpose Despite many years of academic research into organisational integration and effectiveness, organisations still struggle to successfully implement strategy and achieve competitive advantage. However, the rapid evolution of marketing technologies such as big data, marketing analytics, artificial intelligence and personalised consumer interactions offer potential for an integrated marketing communication technological capability that aligns and integrates an organisation. Programmatic advertising is one such integrated marketing communication (IMC) technology capability, applying and learning from customer information and behaviours to align and integrate organisational activity. The literature on programmatic is embryonic and a conceptual framework that links its potential to organisational effectiveness is timely. This paper aims to develop a framework showing the potential for programmatic advertising as an IMC technology capability to enhance organisational integration and performance. Design/methodology/approach An exploratory methodology gained insight from 15 depth interviews with senior marketing executives from both organisations and external advertising agencies. Findings Four elements of a programmatic integrated organisation were identified and aligned with seven marketing activity levers to deliver firm performance measures. Research limitations/implications This research contributes to theory, affirming IMC as a capability and positioning programmatic as a means of organisational integration. Practical implications The model also offers guidance for practitioners looking to integrate programmatic into their organisation. Originality/value To the best of the authors’ knowledge, this is the first paper to look at programmatic from an IMC perspective and as a means of organisational integration. It is also the first to apply Moorman and Day’s (2016) model to explore organisational integration and programmatic, developing a new model, specifically contextualised for programmatic advertising.

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Section: Discussion and Contributionmentioning

confidence: 99%

Section: Discussion and Contributionmentioning

confidence: 99%

Understanding the link between an IMC technology capability and organisational integration and performance

Allen

Kerr

Valos

et al. 2023

EJM

View full text Add to dashboard Cite

show abstract

“…Facebook's now former Chief Operating Officer, Sheryl Sandberg (2018), reiterated this view, describing the incident as "a major Elevating authoritative health content online violation of people's trust" for failing to protect user data, acknowledging that "trust is at the core of our service" and must be earned. Despite Facebook announcing changes in how it shares data with third-party apps, trust in social media has eroded in response to these scandals (Bright et al, 2019). It is not that people trust these technologies lessas Annette Baier (1986) contends, trust can only exist where there is the possibility for betrayalrather users distrust the creators and managers of a given technology.…”

Section: Trust In Social Mediamentioning

confidence: 99%

“…Despite Facebook announcing changes in how it shares data with third-party apps, trust in social media has eroded in response to these scandals (Bright et al. , 2019).…”

Section: Trust In Social Mediamentioning

confidence: 99%

Evaluating the elevation of authoritative health content online during the COVID-19 pandemic

Walsh

Baker

Wade

2022

OIR

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PurposeTo respond to the COVID-19 “infodemic” and combat fraud and misinformation about the virus, social media platforms coordinated with government healthcare agencies around the world to elevate authoritative content about the novel coronavirus. These public health authorities included national and global public health organisations, such as the Centers for Disease Control and Prevention (CDC) and the World Health Organisation (WHO). In this article, the authors evaluate the effectiveness of this strategy by asking two key questions: (1) Did people engage with authoritative health content on social media? (2) Was this content trusted?Design/methodology/approachThe authors explore these issues by drawing on data from a global online questionnaire on “Public Trust in Experts” (n = 429) conducted during the initial phase of the pandemic in May 2020, a crucial period when reliable information was urgently required to influence behaviour and minimise harm.FindingsThe authors found that while the majority of those surveyed noticed authoritative health content online, there remained significant issues in terms of Internet users trusting the information shared by government healthcare agencies and public health authorities online.Originality/valueIn what follows, the authors examine the role of trust in implementing this novel public health strategy and assess the capacity for such policies to reduce individual and social harm.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-12-2021-0655

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“…There is no doubt that privacy concerns from the perspective of shortform video users have become a hot topic in the theoretical and academic area, which indicates a leading research direction in the field of short-form video platforms. It has become a meaningful question with many discussions, comments, and theoretical construction between individuals and short-form video platforms (Jozani et al, 2020;Bright et al, 2021;Herbert et al, 2021;.…”

Section: Introductionmentioning

confidence: 99%

Privacy concerns toward short-form video platforms: Scale development and validation

Wang

Zhang²,

Wang³

2022

Front. Psychol.

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Privacy concerns can effectively predict behavioral intention between users and short-form video platforms, but existing studies lack of multidimensional scales to measure privacy concerns towards short-form video platforms. To this end, this study took privacy concerns theory as the theoretical foundation to develop and validate a multidimensional privacy concerns scale in short-form video platforms by referring to the development of Smith, Milberg and Burke' multidimensional scale of concerns for information privacy (CFIP), Sheehan and Hoy's multidimensional scale of privacy concerns, Malhotra, Kim and Agarwal's Internet users' information privacy concerns (IUIPC) scale, and Hong and Thong's Internet privacy concerns (IPC) multidimensional scale. In this research, three representative short-form video platforms, TikTok, Kuaishou and Xigua, were selected as research samples. The multidimensional privacy concerns scale was refined by qualitative interviews and open-ended questionnaires et al. and tested by item analysis, exploratory factor analysis, confirmatory factor analysis, and discriminant validity et al. The results show that the privacy concerns scale towards short-form video platforms consists of three dimensions: collection concerns, awareness concerns, and usage concerns. And the multidimensional scale developed in this study has good reliability, convergent validity, and content validity, which can help guide short-form video platforms to take targeted measures to manage privacy concerns in business practices and provide a basis for future empirical studies on privacy concerns.

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Social Media Fatigue and Privacy: An Exploration of Antecedents to Consumers’ Concerns regarding the Security of Their Personal Information on Social Media Platforms

Cited by 15 publications

References 64 publications

Understanding the link between an IMC technology capability and organisational integration and performance

Understanding the link between an IMC technology capability and organisational integration and performance

Evaluating the elevation of authoritative health content online during the COVID-19 pandemic

Privacy concerns toward short-form video platforms: Scale development and validation

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