Social Media Based Proposed Model for Museum Marketing Strategy in Yogyakarta

Cornellia, Ayu Helena; Putra, Heddy Shri Ahimsa; Priyambodo, Tri Kuntoro; Widyaningsih, Yulia Arisnani

doi:10.1166/asl.2017.10119

Cited by 7 publications

(7 citation statements)

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“…Digital marketing or online marketing [39], can be supported by offline marketing such as marketing by holding events held in collaboration with various sponsors with certain themes, such as local food cooking competitions with raw materials typical of the Banggai Laut area with instant sponsorship seasoning products. Information on this competition becomes content material broadcast on various digital marketing media such as websites, social media, Facebook, Instagram, and other media.…”

Section: Discussionmentioning

confidence: 99%

Digital Tourism Marketing 4.0 Collaborative Strategy for Banggai Brothers Area, Central Sulawesi, Indonesia

Akbar

Priyambodo

Kusworo

et al. 2020

JESBS

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Aims: This study aims to analyze the obstacles in digital tourism marketing in The Banggai brothers area (Banggai Luwuk, Banggai Islands, Banggai Laut), Central Sulawesi, to analyze the digital marketing strategies that have been applied and to formulate an effective collaborative digital tourism marketing strategy that can be used, and applied to the Banggai brothers in the future. Study Design: This research study design is a qualitative study Place and Duration of Study: This research was conducted in the Banggai brothers (Banggai Luwuk, Banggai Islands, Banggai Laut) Central Sulawesi, Indonesia, in February - June 2020. Methodology: This qualitative research method uses a case study. Collecting data through interviews and direct observation with regional tourism offices, destination management, local communities, and visitors to tourism objects in the Banggai brothers. Data analysis using Grounded Analysis (Reduction, Display, and Drawing Conclusion / Verification). Results: The result of this research is The dominant problem is the limited human resources in tourism. Conclusion: The marketing strategy plan aimed at the Banggai Brothers area is Digital collaboration tourism, namely; Planning phase using a collaborative market system. The implication of this research can help create a collaborative tourism marketing strategy 4.0 based on internet use, especially social media, for the Banggai area and destinations throughout Indonesia.

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Section: Discussionmentioning

confidence: 99%

Digital Tourism Marketing 4.0 Collaborative Strategy for Banggai Brothers Area, Central Sulawesi, Indonesia

Akbar

Priyambodo

Kusworo

et al. 2020

JESBS

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“…The medium of promotion of tourist and culinary objects in Yogyakarta until now continues to be developed. Some promotional media developed are using website platforms, social media, smartphones, and others [7]- [9]. The results of these studies revealed that the use of promotional media using information technology positively impacted the introduction of tourist or culinary objects in Yogyakarta.…”

Section: N V O T E Kmentioning

confidence: 99%

“…One of them is research from Cornellia et al l on the use of social media to introduce museums in Yogyakarta. The results will be optimal by considering several aspects, one of which is to add activities or other programs that can queue visitors to come [9].…”

Section: N V O T E Kmentioning

confidence: 99%

Development of Jogja Tourism App using GPS-Based Tracking Augmented Reality

Hermawan

Amirulbahar

Rahayu

et al. 2022

INVOTEK

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The number of tourists every year continues to increase, but the pandemic resulted in tourists experiencing a decrease, and activity also prioritized social distancing. With the reduction of tourists and human interaction, media are needed to help tourists still visit Jogja by minimizing interaction. The method used to build applications in Research and Development. The first stage is the need analysis and literature study. The second stage is a design that uses use-case diagram. The third stage is implementing or developing applications and quality assurance testing. The fourth stage is the stage of testing software for users and knowing the feasibility of the application. The results showed that the results of the application work were excellent, with a percentage of 85.11%, which means the application is suitable for the Jogja Tourism App.

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“…Ao considerar que estes canais proporcionam alcance global, o controle do desempenho parece ser um recurso importante para a performance das instituições (Usaklia et al, 2017). No que tange à indústria da hospitalidade, particularmente, sobre a qual o turismo está inserido, não são raras as discussões científicas que investigam a sua relação com as mídias sociais (Cornellia, Putra, Priyambodo & Widyaningsih, 2017;Xiang & Gretzel, 2010;Xiang et al, 2014).…”

Section: Mídias Sociais E Engajamentounclassified

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Avelino

Silva

Leal

2020

RBTUR

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Em um cenário de expansão da competição entre destinos turísticos, as DMOs se vêm frente ao desafio de posicioná-los de maneira atrativa. Para tanto, estas organizações podem fazer uso das mais variadas estratégias de marketing comunicacional, dentre as quais estão as mídias sociais, plataformas cuja mensuração da efetividade se dá através do engajamento. Destes canais, originam-se os influenciadores digitais, que, nos últimos anos, têm ganhado maior destaque acadêmico e mercadológico. Em face a esta fundamentação teórica, esta pesquisa teve como propósito mensurar o grau de engajamento nas publicações com digital influencers no Instagram das DMOs brasileiras, com recorte temporal entre dezembro/17 e dezembro/18. Para alcançar os resultados necessários ao problema que foi proposto, a técnica de mineração de dados foi utilizada em uma amostra de 11 perfis do Instagram de DMOs estaduais brasileiras, selecionadas após um processo de filtragem. Os dados coletados foram tratados a partir de uma abordagem quantitativa descritiva, tendo como parâmetro três indicadores principais, a saber: (1) total de publicações, (2) média de curtidas e (3) médias de comentários. Todos estes índices foram definidos após a consulta da literatura sobre engajamento. Em geral, os resultados indicaram que as postagens com influenciadores digitais possuem melhores resultados, dado o recorte temporal proposto, sobretudo quando estes são comparados com os índices das postagens gerais. Entretanto, ênfase deve ser atribuída ao perfil de Minas Gerais, que, apesar de ter os melhores resultados de engajamento nos cenários com e sem digital influencer, foi uma das poucas DMOs na qual a efetividade das postagens com influenciadores não foi superior. O caráter inovador desta investigação decorre da utilização da técnica de mineração de dados para apresentar resultados precisos quanto à efetividade de uma estratégia de mídia social que está em ascensão, oferecendo uma estrutura sólida de análise aos gestores e fomentando o campo de discussão.

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Social Media Based Proposed Model for Museum Marketing Strategy in Yogyakarta

Cited by 7 publications

References 0 publications

Digital Tourism Marketing 4.0 Collaborative Strategy for Banggai Brothers Area, Central Sulawesi, Indonesia

Digital Tourism Marketing 4.0 Collaborative Strategy for Banggai Brothers Area, Central Sulawesi, Indonesia

Development of Jogja Tourism App using GPS-Based Tracking Augmented Reality

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