Social Media as a Means to Enhance Business Performance

Abstract

Social media like Facebook, Twitter, Instagram, G Plus, Tumblr and Blogs have been used widely in business nowadays and it grows day by day especially when customers can purchase the products just by one click. Therefore, this study is designed to briefly review the use of social media on promoting business, based on the analysis of the relevant literature review in this field. The main purpose of this paper is to identify various social media used for promoting business, the relevance of using social media in promoting business and also to find out the factors for customer's attraction towards purchasing online. The method used in this study is by referring to the secondary sources like ejournal, books and also thesis. The information from these secondary sources were searched and analysed based to the objectives and issues of this study. For the overall conclusion, the findings shows that there are a lot of social media used in promoting business like Facebook, Flickr, Groupn, twitter and others. However, the social Facebook has dominated others. Other than that, from this study it shows that the social media is a relevant medium to promote business as the social media very popular among the society around the world. Social media is also able to approach customers with interactive objectives such as conversation, sharing and able to persuade the customers. The findings from this study may help the sellers to plan their business well especially by promoting their products or services using social media.

The Influence of Social Media Technology With Reference to Facebook on Work Performance: Organisational Framework as Mediator

“…It was evident that the organisational framework fully mediates the relationship between online social media technology (Facebook) and work performance which supports hypothesis H4. These findings validate and is parallel to previous scholars (Goldkind, 2015;Phang et al, 2015;Celebi & Terkan, 2020;Abdullah & Panneerselvam, 2019;Abdullah et al, 2020;Sakthivel & Parasuraman, 2018;Lister, 2017;Huang & Liu, 2017;Naim & Lenka, 2017;Leftheriotis & Giannakos, 2014;Tulu, 2017;Nduhura & Prieler, 2017;Tajudeen et al, 2018;Robertson & Kee, 2017). This research also invalidates the findings of (Nasurdin et al, 2006;Dean et al, 1998;Meilich, 2005;Tata & Prasad, 2004;Pandey & Welch, 2005;Chebat et al, 2002;Organ et al, 2006).…”

“…The researcher has discovered that online social media (Facebook) has a significant impact on the organisational framework and work performance of employees in the private and public sectors in Malaysia. Therefore, this study is parallel to the findings of previous scholars (Garcia-Morales et al, 2018;Pratono, 2018;Ahmad, 2019;Celebi & Terkan, 2020;Abdullah & Panneerselvam, 2019;Abdullah et al, 2020;Kampini, 2018;Park et al, 2020;Al Halalmeh, 2020;Nord et al, 2018). This proves that when social media such as Facebook is planned well and applied in organisations, it will stabilise the operations and processes as well as heightens the work performances and efficiency of workers, as mentioned by (Ahmad, 2019;Celebi & Terkan, 2020;Abdullah et al, 2020;Kampini, 2018;Park et al, 2020;Al Halalmeh, 2020).…”

“…This result can be supported by the (Cao & Ali, 2018;Garcia-Morales et al, 2018;Neck et ), who found that social media such as Facebook as an online technological tool helps employees in a formalised, specialised and centralised organisation to uninterruptedly maintain communication with colleagues and stakeholders as well as to monitor work progress in the organisation. Additionally, (Pratono, 2018) discovery is also in line with this study that specialised organisations cause alienation of employees, but the use (Ahmad, 2019;Parveen et al, 2016) of online social media (Facebook) will eliminate such behaviour and create sociability in the organisation (Celebi & Terkan, 2020;Abdullah & Panneerselvam, 2019;Abdullah et al, 2020;Sakthivel & Parasuraman, 2018;Lister, 2017;Tajudeen et al, 2018;Robertson & Kee, 2017;Quinton & Wilson, 2016). Moreover, even in a centralised organisation, online social media has proven to be helpful in keeping constant communication and collaboration between top management and employees (Garcia-Morales et al, 2018;Cao & Ali, 2013).…”

“…Therefore, the use of Facebook in an organisation lessens the cost of marketing initiatives and consumer service efforts. Additionally, based on a study by (Celebi & Terkan, 2020;Abdullah & Panneerselvam, 2019;Abdullah et al, 2020;Sakthivel & Parasuraman, 2018;Lister, 2017;Huang & Liu, 2017;Naim & Lenka, 2017;Leftheriotis & Giannakos, 2014;Tulu, 2017;Nduhura & Prieler, 2017;Tajudeen et al, 2018;Robertson & Kee, 2017) the use of novel social media technology such as Facebook have allowed workers to broaden their social networks to form affiliations, create proficiencies, improve internal communication, knowledge distribution, collaboration, relationships and advertising. Additionally, (Dermentzi & Papagiannidis, 2018) mentioned that engagement with peers would contribute to sparking employees' motivation to encourage the utilisation of social media, which would expand and enhance their work performance.…”

“…As there exist some adverse effects on work performance by the type of organisational framework an organisation is built upon, the utilisation of online social media may help overcome the negative effect of an organisational framework on work performance. The use of online social technology such as Facebook within an organisational framework has increased work performance, according to several researchers (Goldkind, 2015;Phang et al, 2015;Celebi & Terkan, 2020;Abdullah & Panneerselvam, 2019;Abdullah et al, 2020;Sakthivel & Parasuraman, 2018;Lister, 2017;Huang & Liu, 2017;Naim & Lenka, 2017;Leftheriotis & Giannakos, 2014;Tulu, 2017;Nduhura & Prieler, 2017;Tajudeen et al, 2018;Robertson & Kee, 2017). Hence, this has led to the development of the following hypothesis: H4: Organizational framework mediates the relationship between online social media technology (Facebook) employees' work performance.…”