Social influence and eco-label factors towards purchase intention of home products: A PLS approach

Abstract

Consumers today are more aware of environmental issues. This rise in ecologically conscious consumer behavior sometimes known as green consumers has seen an incease in many studies on the nature of green consumers in different markets. This study examines the attitude-behavior relationship that integrates two factors, namely: social influence and knowledge of eco-labels to examine their influence in the intention to purchase green home electronic products.The green home electronic products for this study are air conditioner, television and refrigerator. Using convenience sampling, 251 self-administered questionnaires were acquired from the consumers. The result indicates that social influence and eco label are significant influencers on green purchase intention of home electronic products. The results of this study will support marketers to have an all-inclusive marketing plan and promotional approaches to attract consumers to participate in buying green product. Implication for marketers is further discussed.

The Role of Pro-Environmental Behavior, Environmental Knowledge, and Eco-Labeling Perception in Relation to Travel Intention in the Hotel Industry

“…By testing the direct effects that tourists' general environmental knowledge (H1), tourists' eco-labeling perception (H2), and tourists' pro-environmental behavior (H5) have on purchase intention related to hotels with eco-labels, this study determined that tourists' ecolabeling perception and pro-environmental behavior influence their purchase intention, confirming the results of [21,22,87,92]. However, the direct effect of general environmental knowledge on purchase intention was not determined, contrary to the findings of [23,24,76,77].…”

“…However, general consumer research mostly supports the link between environmental knowledge and purchase intentions [23,24,77,88]. Research centered on eco-labeling and purchase intentions generally supports this link [21,22,77,87], and these results are also confirmed in tourism studies [86]. Additionally, [86] suggests that eco-labeling could indirectly affect the relationship between general environmental knowledge and purchase intention.…”

“…The tourist decision-making process is under the influence of different factors [18,19]; however, those factors can be categorized as various motivators and other determinants that include knowledge and perceptions [20]. Consumer knowledge and perception of specific products or services and their behavior can affect their purchase intentions [21][22][23][24], which in tourism settings often translate as travel intentions [25]. Travel intentions in relation to green accommodation, namely accommodations with eco-labels, have been explored to a certain extent [26][27][28][29] suggesting that there is a relationship between eco-labeled accommodation and those that implement green practices with respect to tourists' travel intentions.…”

Predicting green product purchase: Applying a Cognitive-Affective-Behavior hierarchy

“…their decision is in the form of buying or avoiding buying products in order to be like peers (Akar, Yuksel & Bulut, 2015). Prior researches (Wong, 2019;Akar, Yuksel & Bulut, 2015;Ali, 2018;Hashim, 2018;Ayensa, Mosquera & Murillo, 2016;Lasuin and Ching, 2014;Rompas and Tumewu, 2014) have found that social influence has positive effect on Purchase Intention of consumers. H14: There is a positive relation between Social Influence and Purchase Intention…”

The Future of Social Enterprise Café in Malaysia: A Study on Millennials’ Perception and Intention

“…To increase purchase intention, SE must be heavily advertised, as most Malaysians are indifferent to new marketing (Noor et al, 2013). Hashim et al (2018) also discovered that young Malaysians' awareness of SE's social impact affected their propensity to purchase. The functional and emotional value of SE items may motivate ethical purchase if it benefits society (Ramayah et al, 2018).…”