The Future of Social Enterprise Café in Malaysia:  A Study on Millennials’ Perception and Intention

Abdullah, Shamsul Nahar; Them, Pui Khin; Samdin, Zaiton; Lim, Bernard; Teng, Phuah Kit

doi:10.33736/ijbs.5212.2022

Cited by 2 publications

(1 citation statement)

References 58 publications

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“…While within this generation there may be certain variations due to individual identities (Joshi et al, 2010), they share common characteristics. First, they are concerned about social causes and are especially interested in them (Stein & Martin, 2015;Abdullah et al, 2022), which is reflected in several aspects of their lives. For example, they buy clothes not only for fashion but also to support social causes (Groysberg & Abbott, 2016;Konstantinou & Jones, 2022), are more socially aware compared to other generations (Salam et al, 2022), and are more informed (Stein & Martin, 2015).…”

Section: The Millennial Generationmentioning

confidence: 99%

Work Motivation Profiles of the Millennial Generation

Rubiano-Moreno,

Alonso-Malaver,

Nucamendi-Guillén

et al. 2023

Rev. CEA

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Purpose: This study aimed to determine characteristic profiles of the Millennial generation based on their sociodemographic features and motivational preferences regarding work. It contributes to the literature on Millennial motivation and provides insights for organizations seeking to better understand and manage said generation. Design/Methodology: The study was conducted on a sample of 197 questionnaire responses from individuals in the Millennial generation who had work experience. The sampling was non-probabilistic and did not consider aspects related to socioeconomic or education levels to broaden the coverage of the study. The data were collected through an online survey in Guadalajara, Jalisco, Mexico. Said data were examined using an analytical procedure—which involves a clustering algorithm to determine the optimal number of clusters—and logistic regression analysis—to identify significant variables that can explain the behavior of each group. Findings: Two distinct motivational profiles were found among Millennials: (1) a group motivated by achievement and power and (2) another one inspired by affiliation and supervision group. It was also found that these two profiles are related to certain sociodemographic features, such as age and main breadwinner. Conclusions: Understanding the motivational profiles of Millennials can help organizations better tailor their management practices and work environments to meet the needs of this generation. Likewise, organizations may need to provide several kinds of incentives and rewards to motivate different groups of Millennials. Future research in this area could explore the relationship between these motivational profiles and other outcomes, such as job satisfaction and turnover. Originality: This study contributes to the literature on Millennial motivation by introducing a quantitative methodology to identify different motivational profiles and explore their relationship with sociodemographic features. The use of a clustering algorithm and regression analysis also contributes to the methodological approaches employed in this area of research. Focused on the Mexican context, this paper also provides insights into the unique cultural and economic factors that may influence Millennial motivation in this region.

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Section: The Millennial Generationmentioning

confidence: 99%

Work Motivation Profiles of the Millennial Generation

Rubiano-Moreno,

Alonso-Malaver,

Nucamendi-Guillén

et al. 2023

Rev. CEA

View full text Add to dashboard Cite

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Determinants of Social Entrepreneurship Intention: A Longitudinal Study among Youth in Higher Learning Institutions

Zulkifle

Aziz

2023

Social Sciences

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Social entrepreneurship had been acknowledged as an important solution to highlight various social issues, which many are compounded by the COVID-19 pandemic. Locally, the Malaysian government launched the first Social Entrepreneurship policy framework in 2015 with an allocation of RM 20 million to produce 1000 social enterprises by 2018. However, as of June 2022, the reported number of social enterprises in Malaysia was only 414. This raised questions on the viability of the agenda. Nevertheless, in April 2022, the government expressed continued political will by launching the Malaysian Social Entrepreneurship Action Plan 2030 (SEMy2030). To ensure success, it is important to understand the determinants of social entrepreneurship intention, especially among youth, the leaders of tomorrow. A previous study on another emerging economy observed changes to the social entrepreneurship dynamics due to the COVID-19 pandemic. Thus, the analysis for this study was performed following a longitudinal design on a sample of 486 respondents before and after the COVID-19 pandemic. The findings found Social Awareness, Self-Efficacy, Prior Entrepreneurship Experience, and Cosmopolitanism consistently to be significant determinants of Social Entrepreneurship Intention both pre- and post-pandemic. Meanwhile, Perceived Social Support became significant post-pandemic. Furthermore, gender was found to have a moderating role in several relationships. These insights can lead to the formulation of effective policies and programs to encourage, as well as enable, new generations of social entrepreneurs.

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The Future of Social Enterprise Café in Malaysia: A Study on Millennials’ Perception and Intention

Cited by 2 publications

References 58 publications

Work Motivation Profiles of the Millennial Generation

Work Motivation Profiles of the Millennial Generation

Determinants of Social Entrepreneurship Intention: A Longitudinal Study among Youth in Higher Learning Institutions

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