Social Entrepreneurship in Professional Sports: Antecedents and Outcomes from the Consumer Perspective

Chen, Chen-Yueh; Lin, Yi-Hsiu

doi:10.3390/su13031045

Cited by 6 publications

(6 citation statements)

References 75 publications

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“…Fubon Financial has been a long-standing sponsor of the Taipei Marathon, Taiwan's largest annual running event. Since 2018, it has reached over 100,000 audience members and participants, sponsoring more than 23 sports events, including the LPGA Taiwan Championship, tennis tournaments, marathons, weightlifting competitions, and youth baseball events [104]. Notably, Fubon Financial is the only corporation in Taiwan that owns both a professional baseball team (Fubon Guardians) and a semi-professional basketball team (Taipei Fubon Braves).…”

Section: Sampling and Collection Of Datamentioning

confidence: 99%

Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern

Lee,

Chen,

Chou

et al. 2024

Behavioral Sciences

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The short-form video platform TikTok has become highly popular. This study explores how professional sports teams can effectively leverage short-form videos to promote green values such as environmental conservation and sustainable development, thereby capturing user attention and enhancing user engagement. This study primarily aimed to investigate the effects of a green brand image on green word of mouth (WOM), customer stickiness, and consumer purchase intention, with further examination regarding the moderating effect of green concerns on these relationships. Few studies have explored the presence of professional sports teams on TikTok, particularly in the context of green issues. Accordingly, this study adopts a novel method to develop specific and actionable recommendations for professional sports teams who have a presence on social media. Additionally, via the application of the Stimulus–Organism–Response theory, this study explains how the green brand image presented by professional sports teams on TikTok influences the interactive relationships among green WOM, customer stickiness, and consumer purchase intention. This study recruited 600 individuals who were either fans of the Taipei Fubon Braves, which is a team in Taiwan’s professional basketball league P.LEAGUE+, or fans of other teams. After a confirmatory factor analysis, structural equation modeling was used to test the hypotheses. The results indicate positive correlations in all tested paths. The green concern of the Taipei Fubon Braves’ fans moderated the relationship between green WOM and purchase intention; however, this moderating effect was not identified among the non-Taipei Fubon Braves fans. These findings introduce innovative concepts to the field of marketing, contributing substantially to both practical applications and academic research.

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Section: Sampling and Collection Of Datamentioning

confidence: 99%

Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern

Lee,

Chen,

Chou

et al. 2024

Behavioral Sciences

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“…Outros autores apontam ambiguidades em relação ao empreendedorismo social, como, por exemplo, Chliova, Mair e Vernis ( 2020 Nesse contexto, os membros da comunidade e as redes sociais estabelecidas, são partes da inovação social que agregaram valor, por meio do empreendedorismo social, quando há autogestão, engajamento e compromisso com os problemas do entorno (MACLEAN; HARVEY; GORDON, 2013). Dessa forma, compreende-se que a inovação social é elemento propulsor da estruturação do empreendedorismo social (GERLI; CHIODO; BENGO, 2021;RAN, 2020;TAUBER, 2021;KIM et al 2020;CHEN;LIN, 2021).…”

Section: Panorama Teórico Sobre Empreendedorismo Socialunclassified

“…Por meio da inovação social que se geram mudanças que melhoram a qualidade de vida (MACLEAN; HARVEY, GORDON, 2013). Apontam-se oportunidades, desenvolvimento criativo e da tomada de decisão, em que são essenciais a empatia e a autoeficácia empreendedora sob a lente da justiça social e o modo pelo qual esta se expressa na gestão do marketing e da responsabilidade social da empresa (CHEN;LIN, 2021, LIU;LIANG, 2021). Ao encontro da relevância da inovação, autores defendem a urgência de políticas que favoreçam a capacidade de solução criativa frente aos desafios da sociedade (GERLI; CHIODO; BENGO, 2021), o que requer formação de habilidades consideradas fundamentais para o desenvolvimento desses empreendimentos (SÁNCHEZ; GUZMÁN; PEÑA-LANG, 2021), como, por exemplo, autoeficácia e intenção, empreendedoras (CHIEN-CHI et al, 2020;KIM et al 2020;LIU;LIANG, 2021), atuando como agente fomentador de oportunidade de trabalho (WEVERS; VOINEA; LANGEN, 2020), com capacidade de reduzir impactos ambientais (SROKA; MEYER, 2021).…”

Section: Panorama Teórico Sobre Empreendedorismo Socialunclassified

Empreendedorismo Social em contexto Public - Descrição Bibliométrica com suporte em 76 anos de Investigações Indexadas na Web of Science

Bizarria¹,

Barbosa

Rodrigues

et al. 2022

CONJ

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A pesquisa objetiva compreender o campo científico do tema Empreendedorismo Social a partir de pesquisas que abordam o campo de públicas. Após levantamento de 157 artigos indexados na base Web of Science, de 1945 a 2021, utilizando-se da palavra “social entrepreneurship”, no título, e “public”, em todos os campos, os dados foram inseridos no software VOSviewer para a construção dos mapas bibliométricos. Os resultados em relação às redes de (i) co-corrência de palavras-chave, que definiu: cluster 1 agrupou as palavras “field”, “innovation”, “legitimacy”, “organizations”, e “performance”; o cluster 2 que reuniu as palavras “challenges”, “management”, “perspective” e “social innovation”; o cluster 3, uniu as palavras “entrepreneurship”, “social economy”, “social enterprise” e “social entrepreseurship”; cluster 4 com as palavras “context”, “enterprise”, “impact” e “work”; cluster 5 “business”, “responsibility” e “susteainability”. Em relação à rede de (ii) co-citação por artigo, têm-se o cluster 1, com os autores Agafonow (2014), Bacq (2011), Fowler (2000), o cluster 2, com Baron (2007), Hoogendoorn (2016), Short (2009), o cluster 3, com Bacq (2018), Desa (2013) e o cluster 4, representado por Cook (2003), Karosec (2006). Outras três análises evidenciam um campo de estudo atrelado às questões críticas da sociedade, como crises socioambientais.

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“…Empirical results revealed a positive indirect relationship between perceived corporate social responsibility and behavioral loyalty mediated by involvement 53 and perception of social entrepreneurship. 54 Individuals’ perceptions toward CSR initiatives exerted an influence on the development of behavioral intention regarding spectator sports events. 55 Therefore, Hypothesis 4 (H4) postulated that spectators’ perceived CSR during the sporting event would positively correlate with their intention to re-attend the sporting event.…”

Section: Introductionmentioning

confidence: 99%

Antecedents and Outcomes of Social Capital: Evidence from a Professional Baseball Franchise

Lin¹

2022

PRBM

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Purpose The empirical paper aimed to develop a theoretical model of social capital in professional spectating sports by investigating the antecedents and outcomes related to social capital from the spectator’s viewpoint. Participant and Method Brothers Elephants, a professional baseball franchise in the Chinese Professional Baseball League, provided the research setting. The study’s participants consisted of 422 spectators of a Brothers Elephants game at its home field, Taichung Intercontinental Baseball Field. Around half of the participants were male; 46.4% of them aged between 30 and 39 years old. Data analysis was conducted through structural equation modeling. Results Results revealed that social interactions positively correlated with social capital, prosocial behavior, and spectator intention to re-attend the sporting event. Corporate social responsibility (CSR) also positively predicted intention to re-attend the sporting event, social capital, and prosocial behavior. Social capital significantly correlated with prosocial behavior and subjective well-being, and prosocial behavior significantly correlated with subjective well-being and intention to re-attend the sporting event. Conclusion The results suggest that social capital can be developed through social interactions and perceived CSR in the context of professional spectator sporting events, with such social capital increasing, in turn, prosocial behavior, subjective well-being, and intention to re-attend the sporting event. From perspective of practical implication, professional sports franchise can develop more campaigns that boost sports spectators’ perceived social interactions and CSR, which can increase their social capital, prosocial behavior, subjective well-being, and their intention to re-attend the sporting event.

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Social Entrepreneurship in Professional Sports: Antecedents and Outcomes from the Consumer Perspective

Cited by 6 publications

References 75 publications

Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern

Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern

Empreendedorismo Social em contexto Public - Descrição Bibliométrica com suporte em 76 anos de Investigações Indexadas na Web of Science

Antecedents and Outcomes of Social Capital: Evidence from a Professional Baseball Franchise

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