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We examined the effects of susceptibility to interpersonal influence and fear of negative evaluation on adolescents' impulse buying tendency. A survey of 453 adolescents was carried out and we found the greater the susceptibility to interpersonal influence, the greater the tendency to buy on imptilse. Likewise, the greater the fear of negative evaluation, the greater the impulse buying tendency.

This research investigates whether conditioning (the systematic pairing of celebrity endorsers with sporting events) produces positive attitudes towards sporting events. It also investigates whether using celebrities who are highly congruent with a sporting event leads to a stronger conditioning effect. The results demonstrate that individuals exposed to the systematic pairing of a sporting event with a celebrity did develop a more favourable attitude towards the event than individuals in the control condition. Moreover, the pairing of a celebrity with a sporting event was more effective in forming a positive attitude towards the sporting event when congruence was high.

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In this study we posited that sport participation would be positively associated with self-esteem through the mediating variables of perceived peer acceptance and sport self-concept. A survey was completed by 489 Taiwanese college students using a 2-stage sampling design and structural equation modeling revealed that sport participation positively predicts peer acceptance and sport self-concept. Additionally, peer acceptance and sport self-concept were found to positively predict self-esteem.

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