Social Commerce: Foundations, Social Marketing, and Advertising

Turban, Efraim; Outland, Jon; King, David B.; Lee, Jae Kyu; Liang, Ting‐Peng; Turban, Deborrah C.

doi:10.1007/978-3-319-58715-8_8

Cited by 11 publications

(7 citation statements)

References 4 publications

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“…El sc integra herramientas que permiten la interacción y la socialización con características comerciales (Huang & Benyoucef, 2013). También se puede entender como la combinación de las redes sociales y las herramientas web que han provocado cambios en el comercio electrónico (Huang & Benyoucef, 2017;Liang & Turban, 2011;Liu et al, 2016;Turban et al, 2018;Wang & Herrando, 2019). Esta forma de hacer negocios ha contribuido significativamente para el posicionamiento del comercio electrónico.…”

Section: "Social Commerce"unclassified

“…En el sc los usuarios pueden interactuar y socializar con otros y con la empresa, además de hacer la compra de productos (Lin et al, 2017;Turban et al, 2018;Zhang et al, 2014). La diferencia de los sitios tradicionales de comercio electrónico y los sitios web de comercio social radica en los siguientes tres factores: objetivos comerciales, conexión con el cliente e interacción con el sistema (Huang & Benyoucef, 2013, 2015, 2017.…”

Section: "Social Commerce"unclassified

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Comercio electrónico y hábitos de los consumidores durante la pandemia de COVID-19 en México

Tinoco

Jiménez

Madrigal-Moreno

et al. 2022

Innovar

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En el 2020 el mundo entero tuvo que adaptarse abruptamente a una nueva realidad: la emergencia sanitaria generada por la covid-19. Las organizaciones tuvieron que reconfigurar sus estrategias de mercadotecnia a partir de los cambios que la covid-19 trajo consigo en el comportamiento del mercado y del consumidor. La covid -19 obligó al distanciamiento social lo que trajo consigo cambios en los hábitos de consumo en línea. El objetivo de este artículo es presentar un panorama general de la reconfiguración del comercio online durante la pandemia por covid-19 en México. La presente es una investigación documental, exploratoria, de enfoque cualitativo y transeccional. La recolección de datos secundarios se realizó con información recabada de la Encuesta Nacional sobre Disponibilidad y Uso de Tecnologías de la Información en Hogares (endutih), de la Asociación Mexicana de Internet, de la Asociación Mexicana de Ventas Online (amvo) y de la Encuesta Global de Perspectivas del Consumidor 2021 (PwC, 2021), entre otros. Los resultados permiten establecer que tanto consumidores como empresas tuvieron que aprender rápido, adaptarse y responder a los nuevos requerimientos del mercado. La irrupción de la covid-19, los cambios en los hábitos de consumo, la digitalización empresarial y la inclusión digital en México favorecieron el comercio electrónico.

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Section: "Social Commerce"unclassified

Comercio electrónico y hábitos de los consumidores durante la pandemia de COVID-19 en México

Tinoco

Jiménez

Madrigal-Moreno

et al. 2022

Innovar

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“…EC is a virtual place using the Internet or another network in which seller and buyer, indirect meeting to make a transaction (Turban et al, 2018). According to Dave Chaffey, Tanya Hemphill (2019), EC refers to all electronically mediated information exchanges between an organization and its external stakeholders.…”

Section: E-commercementioning

confidence: 99%

A Positioning Map and Future Research Agenda of Collaborative Consumption

Octavia

Yudoko

Nasution

2020

JSH

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Collaborative consumption (CC) is the new business model which overlaps with the concept of sharing economy (SE). However, CC has some unique characteristics that are not found in SE. This study aims to compare the two based on three dimensions: compensation, ownership, and platform. E-Commerce (EC) is included into the comparison in order to show that CC is actually a combination of SE and EC, thus covering a larger set than the other two concepts. The method used in this study is the literature study. The methods used CC concept manually and VOSviewer software to reassure and explore the unique characteristics of CC in comparison with SE and EC. The positioning map based on two dimensions: compensation and platform generate six business models that can be represented the characteristic of CC, SE, and EC. The six models are: (1) platform-based and monetary compensation; (2) platform-based and non-monetary compensation; (3) platform-based and without compensation; (4) non-platform-based and monetary compensation; (5) non-platform-based and non-monetary compensation; (6) non-platform-based and without compensation. The last dimension is ownership describe that CC activity is including exchange-based and access-based activity, while SE provides access-based activity only and EC offering exchange-based activity. The study also aims to discover the unique characteristics of CC that will be used as the basis for developing a future research agenda of CC.

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“…In social commerce contexts, users not only buy products but also interact and socialize with others and with companies (Zhang and Benyoucef, 2016;Lin et al, 2017;Turban et al, 2018;Wu et al, 2022). In this vein, interactions in social commerce are believed to have a crucial effect on the customer experience (Manthiou et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Emotional responses in online social interactions: the mediating role of flow

Herrando

Martínez

Hoyos

et al. 2022

APJML

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PurposeDrawing on the three flow-channel model and the stimulus–organism–response model, this research aims to understand how the influence of interactivity on purchase intention is mediated by the state of flow.Design/methodology/approachThis research entails a neurophysiological experiment combined with a survey-based study. This study analyzes, first, participants' heart rate variability through the parasympathetic and sympathetic indexes during five different activities, and, second, the mediating effect of flow through a structural equation model.FindingsThis study contributes to research on the role of flow in interactive marketing. The findings reveal that flow state is associated with less stressful activities, such as navigating highly interactive websites and playing online games. This research confirms the mediating effect of flow between interactivity and purchase intention.Originality/valueThis paper contributes to interactive marketing and flow theory by combining traditional methods with a peripheral physiological technique that draws on neuroscience. In addition, it confirms the positive but indirect effect of interactivity on purchase intention in online contexts.

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Social Commerce: Foundations, Social Marketing, and Advertising

Cited by 11 publications

References 4 publications

Comercio electrónico y hábitos de los consumidores durante la pandemia de COVID-19 en México

Comercio electrónico y hábitos de los consumidores durante la pandemia de COVID-19 en México

A Positioning Map and Future Research Agenda of Collaborative Consumption

Emotional responses in online social interactions: the mediating role of flow

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