“…Furthermore, since the initial research in this field, there has been an improvement in measurement of both innovation activity at the national level and cultural variables. The tradition of concentrating almost solely on R&D intensity has been changing toward encompassing non-R&D and incremental forms of innovation, also pointing out their adequacy for global analysis (Burns, Machado, & Corte, 2015a, 2015b, 2016; Ghazinoory, Bitaab, & Lohsrabi, 2014; Howaldt & Schwarz, 2010; Mulgan, Tucker, Rushanara, & Sanders, 2007; Organization for Economic Co-operation and Development [OECD] & Statistical Office of the European Communities [SOEC], 2005; Westwood & Low, 2003). Furthermore, the recent major study (Minkov, 2017; Minkov, Bond et al, 2017; Minkov, Dutt et al, 2017) suggesting fundamental revisions to Hofstede’s measures (that were employed in all prior studies of the effects of culture of national innovation intensity) signals the need to update the empirical evidence for the culture-innovation relationship.…”