Social and Personal Dimensions as Predictors of Sustainable Intention to Use Facebook in Korea: An Empirical Analysis

Hong, Ilyoo Barry

doi:10.3390/su10082856

Cited by 19 publications

(19 citation statements)

References 46 publications

(71 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…It seems that there are empirical findings that have focused on the effects of PEU, PE, and PU on consumers' ATUSM. These relationships (e.g., the effects of PEU and PU on attitude) are also supported in the framework of TAM, e.g., [23,36,[41][42][43][44]. For example, Lee et al [10] reported that PE triggered consumers' attitude toward using Facebook for festival searches.…”

Section: Theoretical Focus and Hypothesesmentioning

confidence: 85%

Do Gender and Prior Experience Moderate the Factors Influencing Attitude toward Using Social Media for Festival Attendance?

et al. 2018

View full text Add to dashboard Cite

Male and female consumers differ in terms of decision-making. This is also true for inexperienced and experienced consumers. Although the extant research delineates studies that have centered on the interrelationships between perceived ease of use (PEU), perceived enjoyment (PE), perceived usefulness (PU), attitude toward using social media (ATUSM), and users’ behavioral intentions, there is still a dearth of empirical research about gender and prior experience as the two potential moderators. With this recognition, our study examines gender and prior experience as moderators of the effects of PEU, PE, and PU on ATUSM. Our study also investigates ATUSM as a full mediator of the impacts of PEU, PE, and PU on users’ intentions to attend festivals (IAF). Data came from the students of the Korean Government Scholarship Program. The results from structural equation modeling reveal that the positive influence of PE on ATUSM is stronger among female users. As expected, the positive impact of PU on ATUSM is stronger for male users. As hypothesized, prior experience strengthens the positive effects of PE and PU on ATUSM. The results further reveal that ATUSM fully mediates the effects of PE and PU on IAF. Based on the aforesaid findings, theoretical implications are discussed and managerial implications to enhance business sustainability are offered.

show abstract

Section: Theoretical Focus and Hypothesesmentioning

confidence: 85%

Do Gender and Prior Experience Moderate the Factors Influencing Attitude toward Using Social Media for Festival Attendance?

et al. 2018

View full text Add to dashboard Cite

show abstract

“…It should be noted that the influence of perceptions and the power of the subjective norm is particularly relevant within the group of people whose influence contributes to maintaining perceptions and the subjective norm [110][111][112]. Such influence is more significant when there are favourable expectations regarding the attainment of benefits from entrepreneurship and when the subject possesses a high self-concept of an entrepreneur [113,114]. Therefore, the following hypothesis stipulates that: Hypothesis 5 (H5).…”

Section: Hypothesis 2 (H2)mentioning

confidence: 98%

Predicting the Entrepreneurial Behaviour of Starting Up a New Company: A Regional Study Using PLS-SEM and Data from the Global Entrepreneurship Monitor

et al. 2022

View full text Add to dashboard Cite

It is essential to understand the variables that explain and predict the behaviour of starting up a new company in a regional context. This study aims to analyse the theoretical basis and predictive potential of the Global Entrepreneurship Monitor (GEM) data, considering the concerns and suggestions of other authors. In addition to an extensive literature review, a PLS-SEM methodology and data on variables and countries from the latest GEM report are used in this study. The results show that GEM reports have a sufficient theoretical foundation for quality studies in this field. In addition, a valid and reliable causal model is designed that includes all personal and contextual GEM variables. The hypotheses of the proposed model are based on the existing causal relationships in the literature, using GEM data in its formulation. The model is comprehensive and practical because it significantly predicts entrepreneurial behaviour, particularly entrepreneurial intention and action. The usefulness of this study is high, both for researchers, practitioners and institutions wishing to understand better and further promote entrepreneurial behaviour at a regional (country) level.

show abstract

“…The Theory of Reasoned Action, on the other hand, recognises the influence of social pressure on people’s perceptions (Ajzen and Fishbein, 1980; Hong, 2018; Otieno et al , 2016). Social pressure occurs because some individuals or groups are so important that they can influence other people’s attitudes towards an object.…”

Section: Theories Of Attitude Formation and Attitude Changementioning

confidence: 99%

Employers’ perception of graduates with on-line degrees in Tanzania: two-pronged lesson for on-line graduates and course developers

Kisanga

2020

ILS

View full text Add to dashboard Cite

Purpose This paper aims to explore the employers’ perceptions of graduates with on-line degrees. Design/methodology/approach The Ajzen and Fishbein’s (1980) theory of attitude formation and change informed the study. This Web-based study used self-administered open-ended questionnaires to collect data. It used purposive sampling to select 15 employers from nine employment sectors in Tanzania and used thematic analysis to analyse the data. Findings Findings indicate that employers prefer graduates with traditional to those with on-line degrees. However, the increasing number of organisations transforming from analogue to digital operations has opened the door for blended learning graduates to compete in the job market as factors associated with practical skills, relevant post-graduation job experience, reputation of the virtual university, course content and duration can work in their favour. These are factors on-line students need to consider when choosing an on-line degree programme. Similarly, institutions offering on-line degrees should strengthen their programmes by making these features an integral part of their education to boost the acceptability of their graduates in the job market and undermine negative perceptions associated with such degrees. Research limitations/implications The research findings have implication to higher education institutions which need to structure their on-line programmes as recommended by employers who emphasised on increasing physical learners–instructor and learner–learner interactions as well as reducing on-line programme cost to increase students’ enrolment. Practical implications The research findings have practical implication to prospective on-line students that they should focus on reputable virtual university that integrates its on-line programme with hands-on skills. Social implications To eliminate the negative perceptions and enhance integrity of on-line education, institutions providing on-line education need to be accredited by relevant bodies to offer on-line courses. Consequently, this will improve quality and strengthen students as well as societal satisfaction and confidence on on-line education. Originality/value The present study explored employers’ perceptions of graduates with on-line degrees versus those with traditional degrees in Tanzania. This study has yet to be conducted in Tanzania and thus produces a significant contribution to the literature, as it will help to inform prospective on-line programme students on relevant factors looked upon by employers in favour of or against graduates with on-line degrees.

show abstract

Social and Personal Dimensions as Predictors of Sustainable Intention to Use Facebook in Korea: An Empirical Analysis

Cited by 19 publications

References 46 publications

Do Gender and Prior Experience Moderate the Factors Influencing Attitude toward Using Social Media for Festival Attendance?

Do Gender and Prior Experience Moderate the Factors Influencing Attitude toward Using Social Media for Festival Attendance?

Predicting the Entrepreneurial Behaviour of Starting Up a New Company: A Regional Study Using PLS-SEM and Data from the Global Entrepreneurship Monitor

Employers’ perception of graduates with on-line degrees in Tanzania: two-pronged lesson for on-line graduates and course developers

Contact Info

Product

Resources

About