This study analyzes the influence of site personalization, first impression, and design on young consumers’ loyalty to tourism websites. It is a new and necessary study, taking into account the multimedia profile and purchasing potential of the studied segment, the need for increasing online consumer loyalty, and the tourism websites’ relevance. Based on previous findings and using a sample of 609 young consumers, a causal model (PLS) is designed that is practical, novel, and significantly predicts online loyalty. The descriptive analysis results show young consumers’ positive attitudes toward e-commerce and their high online use and potential for making online purchases. The significant influence of site personalization on consumers’ first impression is also confirmed. In addition, first impression influence perceived website quality, and, in turn, this quality affects consumers’ online purchase intention and loyalty to the website. Finally, it is shown that online purchase intention has a direct and positive influence on website loyalty. Thus, this study provides tourism managers with the knowledge to encourage young consumers’ loyalty to their websites in a market orientation context. It can be achieved by acting on the site’s personalisation, the first impression, and the design of the site. The generational approach (Generation Z) also allows the conclusions and implications to be transferred to other regions and sectors.
Tourism countries tend to face congestion externalities, which lead to over-production. Transport services produced in the countries of origin and tourism services provided at the destination are highly complementary, so these economies also tend to face coordination failures between firms, which result in under-production. Moreover, the presence of foreign firms poses the question of how much profit is retained by the destination. This paper analyses the joint effects of these problems on the destination's welfare, and the policies implemented to address them. Direct selling and bundling by foreign tour operators emerge as possible market arrangements. Four main results are obtained. First, in the direct selling situation the optimal policy depends on the relative importance of the problems. Second, tour operators always lead to over-production. Third, the presence of a single tour operator is not the solution to congestion. Finally, the switch from several tour operators to a single one is welfare reducing.
This paper develops a two-country model of endogenous growth and international trade. In autarky just one of the countries is capable of generating growth. The trade situation may be characterized by complete or incomplete specialization. In either case, international trade transmits sustained growth to the stagnated economy simply because the terms of trade become each time more favorable to this country. The existence of a non-reproducible factor in the country that grows in autarky is crucial to ensure growth transmission. Moreover, under incomplete specialization the world economy behaves as an integrated economy, and countries converge in per capita income.
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