SOAR Framework as a New Model for the Strategic Planning of Sustainable Tourism

Abstract

Planning of sustainable tourism development actually concerns planning of the environment preservation, and it encompasses a variety of research and analysis before making a decision on determining the direction of any development. This concept involves balanced economic, social, and cultural developments without endangering the environment, which enables the development at the same or a higher level. On the other hand, the strengths, opportunities, aspirations, and results (SOAR) framework enhances strategic planning and implementation of processes by using a positive guiding approach to inquire into strengths, opportunities, aspirations, and measurable results. This study, with the aim of providing a suitable framework for sustainable tourism development, introduces the SOAR framework as a strategic model that is compatible with the different aspects of sustainable development including economic, social, cultural, and environmental aspects. Finally, as a new SOAR framework compatible with tourism studies, the model provides economic, social, cultural, and environmental points of view at each level that may be postulated in a SOAR framework (i.e. strengths, opportunities, apparitions, and results).

Exploring Community Symbiotic Tourism Programs for the Utilization and Conservation of Ecology in Lava Stony Forest (Gotjawal) of Jeju Island, Korea

“…Sahn-Yang Gotjawal, therefore, needs to prepare comprehensive tourism plans and strategies to implement sustainable development. According to Khavarian-Garmsir [38], tourism activities should center on a type of resources management in which all economic, social, and aesthetic requirements are considered alongside cultural integrity, essential ecological processes, and biological diversity. It is necessary to bring up all aspects of tourism for comprehensive planning [37].…”

“…Strategic planning helps to set goals of tourism development while deciding and implementing measures constructively to assist the decision-making process of development [37]. These strategies for sustainable development must be made and implemented in a realistic, effective, and lasting way [38].…”

“…It will help not only to get rid of the problem, but also to focus on the strengths and opportunities that can eventually change the balance in favor of the strengths [37]. The SOAR analysis improves strategic planning and implementation procedures by aiming to achieve strengths, opportunities, aspirations, and measurable results [38]. It also helps to imagine the most ideal future, making innovative strategies, programs, systems, structures, build a sustainable environment, and inspire organizational stakeholders to enhance performance and execution of strategy [38].…”

Sustainable Urban Tourism Development and Quality of Life: A Case of Kampung Bharu, Kuala Lumpur

“…Among the positive impacts of the development are increased residents' quality of life, improved infrastructures and public amenities, new job opportunities, established local business prospects and preserved local cultures [9]. Nevertheless, researchers also claimed that if not controlled, tourism development may contribute to severe environmental issues and generate social and cultural problems [10]. Strategies were developed to minimise the negative impact, which concurrently would maximise the positive impact.…”

Práticas Gerenciais em Operações e Cadeia de Suprimentos Turísticos Durante a Crise Pandêmica no Brasil:

“…Neste nível, o Planejamento e Controle de Produção i (PCP) (Melo et al, 2006;Vollmann, 2006) é o conceito principal diretamente aplicado, pois específica de que forma prazos, quantidades e especificações de cada produto ou serviço devem ser produzidos. Além disso, a noção de Plano Diretor de Produção (Pimentel & Pimentel, 2012;Zijm et al, 2019;Szende, Dalton & Yoo, 2021) e Planejamento Estratégico (Gilbert, 1990;Wang & Ritchie, 2010;Pimentel & Pimentel, 2012;Khavarian-Garmsir & Zare, 2014;Abyaa et al, 2015) também são importantes, entre outros que se referem ao escopo interno da organização.…”