“…2010),Huang et al (2010),Hung et al (2010),Kolyesnikova & Dodd (2009), and Factor analysisBrumbaugh (2010),Douglas et al (2010),Kim & Boo (2010a), Martínez & Alvarez (2010), and Park & Kim (2009) ANOVA/MANOVA Guillet & Tasci (2010), Law et al (2010), Park & Reisinger (2009), Sung et al (2001), and Weber & Sparks (2010) Chi-square test Cai & Li (2009), Cheng et al (2010), Jun et al (2010), Li et al (2010), and Pan & Ryan (2009) t test/z test Gertner (2010), Morais & Lin (2010), Russell & Russell (2010), Srikatanyoo & Campiranon (2010), and Xiao (2010) Regression analysis Bhandari & Heshmati (2010), Tsang et al (2010), Kim & Boo (2010b), Lee et al (2010), and Ryan & Silvanto (2010) Cluster analysis Andreu et al (2006), Huang & Hsu (2009), Oh & Schuett (2010), Ritchie et al (2010), and Tsiotsou & Vasioti (2006) Alternative modeling technique Doong et al (2009), Huarng et al (2007), Ku & Fan (2009), Oyewole (2009), and Qi et al (2008) Correlation analysis Lee et al (2009), Lee & Back (2010), McCain et al (2009), Ryu & Han (2010), and Zainol et al (2010) SEM Barber et al (2010), Kim (2010), Okayasu et al (2010), Prebensen et al (2010), and van der Veen & Song (2010) Discriminant analysis Beritelli et al (2007), Boo & Jones (2009), Loureiro (2010), Mistilis & D'Ambra (2008), and Wu et al (2010) IPA Kao et al (2008), Kim & Jogaratnam (2003), Miller (2008), Vaske et al (2009), and Williams & Dossa (2003) Path analysis Conze et al (2010), Li et al (2010), Sancho Esper & ÁlvarezRateike (2010), Wang & Hsu (2010), and Wang (2008) Conjoint analysis Caldwell & Coshall (2003), Jago & Shaw(2000),Stemerding et al (1996)…”