“…In recent years, Mexico successfully implemented pictorial warning label requirements for cigarette packaging and an increase in cigarettes tax, which might have contributed to reduction in population level cigarette consumption (Saenz-deMiera et al, 2010;World Health Organization, 2011). However, implementations of smoke-free policies and cessation support services have been relatively ineffective and weak (Borland et al, 2012;Thrasher, Boado, Sebrie, & Bianco, 2009). For example, a population-based survey of smokers conducted in 15 countries, including 5 middle-income countries, found that Mexico rated among the worst in access to smoking cessation counseling from medical providers, and Mexican smokers had no access to telephone quitlines (Borland et al, 2012).…”