2009
DOI: 10.2753/jmr1536-5433070301
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SMES Competitive Behavior: Strategic Resources and Strategies

Abstract: She received her Ph.D. in management from the University of Murcia, Spain. Her current research interests focus on competitive strategies in SMEs and human resource management.

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Cited by 17 publications
(22 citation statements)
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References 89 publications
(154 reference statements)
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“…Based on resource-based theory, firms differ in performance depending on how their funds are organized. Strategic orientation of a firm is, thus, a key element with a bearing on the performance of the firm (Rubio & Aragón, 2009) Although, scholars have used different dimensions to conceptualize strategic orientation (Lee, Choi, & Kwak, 2014;Venkatraman, 1989) this study, is consistent with the previous studies which imagined strategic direction as integrative concept of learning orientation (Calantone, Cavusgil, & Zhao, 2002), market orientation (Kohli & Jaworski, 1990) and technology orientation (Zhou, Yim, & Tse, 2005).…”
Section: Strategic Orientationsupporting
confidence: 84%
“…Based on resource-based theory, firms differ in performance depending on how their funds are organized. Strategic orientation of a firm is, thus, a key element with a bearing on the performance of the firm (Rubio & Aragón, 2009) Although, scholars have used different dimensions to conceptualize strategic orientation (Lee, Choi, & Kwak, 2014;Venkatraman, 1989) this study, is consistent with the previous studies which imagined strategic direction as integrative concept of learning orientation (Calantone, Cavusgil, & Zhao, 2002), market orientation (Kohli & Jaworski, 1990) and technology orientation (Zhou, Yim, & Tse, 2005).…”
Section: Strategic Orientationsupporting
confidence: 84%
“…The internal process is measured by the improved coordination of internal processes, better organization of the personnel's tasks, and increase in product quality. The open system is measured by the increase in customer satisfaction, increase in the skill of adjustment to the changeable needs of the markets, and improved image of the company and its products (Rubio & Aragon, 2009). However, most of the organizations adopt quantitative measurements to evaluate their firm performance.…”
Section: Smes' Performancementioning
confidence: 99%
“…On the other hand, it is pointed out that smaller companies compared with large, are characterized by: greater flexibility in adapting to changing market conditions, less bureaucracy and a lack of conflicts of objectives at the level of the owner -manager" [5]. To exist in the structures of SMEs, permanent efforts to improve innovation in addition to technological resources, machinery, and financial services are important factors: the attitude of management, employee involvement, and cooperation with other organizations [12].…”
Section: The Metal Industry In Polandmentioning
confidence: 99%