2022
DOI: 10.4018/jcit.2020010101
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Smart Tourism Empowered by Artificial Intelligence

Abstract: Artificial intelligence (AI) is changing the rules of the game in many industries. This case details how the combination of open innovation and artificial intelligence generates new opportunities in the tourism sector. Specifically, how to create new customer experiences through searching tools, social platforms and cognitive interfaces to make intelligent decisions. The authors show that it is possible to increase tourist satisfaction by offering a set of customized activities and experiences according to the… Show more

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Cited by 24 publications
(10 citation statements)
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“…It is concerned with network applications. The function, or purpose, of a network management system should be the first step in its development [ 24 ]. The functional requirements are usually to clearly express a network management theme, to accommodate various types of content, and to adapt to various resolutions.…”
Section: Methodsmentioning
confidence: 99%
“…It is concerned with network applications. The function, or purpose, of a network management system should be the first step in its development [ 24 ]. The functional requirements are usually to clearly express a network management theme, to accommodate various types of content, and to adapt to various resolutions.…”
Section: Methodsmentioning
confidence: 99%
“…As it is said, to transform some industry, you must really know it from a perspective that considers all the challenges a business has to face. That is what artificial intelligence does, sensing the whole external information, understanding it, then acting for achieving goals and learning from past experiences (Ferràs et al, 2020). Since tourism industry has always been an early adopter of technology, it has received artificial intelligence with enthusiasm, gradually making its way in a manner of reducing manual practice and simplifying marketing processes.…”
Section: Introductionmentioning
confidence: 99%
“…AI is known for its sophisticated computing capabilities as it can deal with complex relations and problems among different concepts (Pannu, 2015) and can easily work with a big amount of data (Inanc-Demir & Kozak, 2019). Broadly speaking, an AI system senses external information, understands these, acts in turn to achieve given goals and learns from its own experiences (Ferràs et al, 2020). AI functions similar to a human brain as it thinks, learns, makes decisions and inferences through given data by using intelligent machines.…”
Section: Introduction "I Believe There Is No Deep Difference Between What Can Be Achieved By a Biological Brain Andmentioning
confidence: 99%