SMART: A Tool for Trust and Reputation Management in Social Media

Saurabh, Nishant; Herold, Manuel; Fard, Hamid Mohammadi; Prodan, Radu

doi:10.1007/978-3-031-06156-1_33

Cited by 2 publications

(1 citation statement)

References 18 publications

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“…Besides buyers and platforms, also sellers can engage in social media which may serve as a marketing tool (Hervet & Guitart, 2022; Secundo et al, 2021), a consumer service channel (Guo et al, 2020), an instrument enhancing networking and entrepreneurial ecosystems (Secundo et al, 2021) and finally as a corporate reputation management tool (Becker & Lee, 2019;Saurabh et al, 2022). In fact, all these activities undertaken by a company result in the overall perception and opinion of stakeholders, i.e., in corporate reputation.…”

Section: Introductionmentioning

confidence: 99%

Effect of reputation and social media on the financial performance of SMEs – a comparison between selected business sectors

Blajer-Golebiewska,

Vasa

2024

JOBS Journal

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Research background: The growing popularity of social media increased its significance as a tool for enhancing corporate reputation. However, SMEs are less engaged in social media than large companies. For this reason, numerous SMEs miss the benefits they could derive from using the potential of social media and fail to optimize their reputation management strategies. Furthermore, substantial diversity among SMEs in their social media engagement practices is evident. Consequently, it is crucial to investigate this problem and identify SME owners' and managers’ perceptions of reputation and social media in specific business sectors. Purpose of the article: The aim of this study is to examine and quantify the effect of the importance of corporate reputations and social media on financial performance. Methods: The questionnaire was completed by 864 SMEs engaged in business activities within one of the following sectors: manufacturing, trade, services, and construction. Subjective perceptions of owners and managers of small and medium enterprises (SMEs) were analyzed. Data collection was conducted in the four Central European countries in the years 2022-2023. The statistical hypotheses were verified using correlation analysis and linear regression modelling. Analytical software IBM SPSS Statistics no. 28 was used in the statistical evaluation of the research data set. Findings & Value added: The corporate reputation of companies is a significant factor, which has a positive effect on the acceptable profit of a company in the business sector of manufacturing, trade, construction, and services. The strongest effect is present in the sector of construction. Social media is an important factor with a positive effect on the perception of a sufficient profit of a company by each business sector except construction. The strongest effect is present in the sector of manufacturing. Corporate reputation was found to be insignificant for the perception of the ability to pay obligations (solvency) in the manufacturing sector. This effect is stronger in the construction sector in comparison to the trade and services sectors.

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Section: Introductionmentioning

confidence: 99%

Effect of reputation and social media on the financial performance of SMEs – a comparison between selected business sectors

Blajer-Golebiewska,

Vasa

2024

JOBS Journal

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ARTICONF decentralized social media platform for democratic crowd journalism

Rito Lima,

Filipe,

Marinho

et al. 2023

Soc. Netw. Anal. Min.

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Media production and consumption behaviors are changing in response to new technologies and demands, giving birth to a new generation of social applications. Among them, crowd journalism represents a novel way of constructing democratic and trustworthy news relying on ordinary citizens arriving at breaking news locations and capturing relevant videos using their smartphones. The ARTICONF project as reported by Prodan (Euro-Par 2019: parallel processing workshops, Springer, 2019) proposes a trustworthy, resilient, and globally sustainable toolset for developing decentralized applications (DApps) to address this need. Its goal is to overcome the privacy, trust, and autonomy-related concerns associated with proprietary social media platforms overflowed by fake news. Leveraging the ARTICONF tools, we introduce a new DApp for crowd journalism called MOGPlay. MOGPlay collects and manages audiovisual content generated by citizens and provides a secure blockchain platform that rewards all stakeholders involved in professional news production. Besides live streaming, MOGPlay offers a marketplace for audiovisual content trading among citizens and free journalists with an internal token ecosystem. We discuss the functionality and implementation of the MOGPlay DApp and illustrate four pilot crowd journalism live scenarios that validate the prototype.

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SMART: A Tool for Trust and Reputation Management in Social Media

Cited by 2 publications

References 18 publications

Effect of reputation and social media on the financial performance of SMEs – a comparison between selected business sectors

Effect of reputation and social media on the financial performance of SMEs – a comparison between selected business sectors

ARTICONF decentralized social media platform for democratic crowd journalism

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