Effect of reputation and social media on the financial performance of SMEs – a comparison between selected business sectors
Anna Blajer-Golebiewska,
Laszlo Vasa
Abstract:Research background: The growing popularity of social media increased its significance as a tool for enhancing corporate reputation. However, SMEs are less engaged in social media than large companies. For this reason, numerous SMEs miss the benefits they could derive from using the potential of social media and fail to optimize their reputation management strategies. Furthermore, substantial diversity among SMEs in their social media engagement practices is evident. Consequently, it is crucial to investigate … Show more
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