Small Rural Enterprises and Innovative Business Models: A Case Study of the Turin Area

Abstract

Small businesses and farms are today struggling to find an innovative solution to a globalizing market and a challenging society. Among different aspects, small businesses, especially in rural areas, need to find a balance among tailor-made innovative solutions, specific customers engagement strategies, creative value creation solutions, and new business concepts able to reshape existing markets. In this study, 16 small enterprises of rural areas near Turin belonging to different sectors collaborated to co-create innovative business models. To guide this discussion through a sustainable innovation path, a territorial Living Lab set up the four macro-topics of the co-creation workshops linked to the United Nations’ Sustainable Development Goals. Innovative business ideas were elaborated through the Brainstorming and Business Model Canvas tool and data were examined with SWOT and cross-case analysis. The results of the workshops pointed out four different innovative business ideas elaborated by the entrepreneurs, all linked by the need to translate innovation into sustainable adaptive solutions to local specificities. This case study showed that a range of enabling factors, such as the creation of a shared vision among local actors, can be codified to clear barriers and/or create innovative business solutions linked to economic, environmental, and social sustainability in rural areas.

Cognitive Mechanisms in Entrepreneurship Competence: Its Implication for Open Innovation

“…Individuals with flexible cognition have an open rather than closed understanding of innovation; they not only take the internal resources of the enterprise as the driving force of innovation, but also integrate the external resources of the enterprise for innovation through flexible cognition and flexible problem handling [71][72][73]. For the overall open innovation strategy of enterprises, the cognitive flexibility of enterprise leaders and employees is an important non-material dynamic [74][75][76][77].…”

Pelatihan Membuat Handcraft Untuk Membangun Jiwa Kewirausahaan Pada Siswa Sekolah Dasar Di Pekanbaru, Riau

“…Salah satu teknologi yang saat ini memberikan fungsi dan memenuhi perkembangan inovasi adalah kemunculan Business Model Canvas (BMC) yang merupakan alat untuk membantu menjalankan bisnis dengan teknologi inovasi (Galardi et al, 2022;Hernández Tique et al, 2022). Selain itu Business Model Canvas juga mampu meningkatkan penjualan baik penjualan offline maupun online karena segmentasi pasar yang lebih terarah (E. Rahmi et al, 2020;Zulkarnain et al, 2020) Fakta ini menunjukkan bahwa tumbuhnya kewirausahaan tidak terlepas dari tanggung jawab Pendidikan Tinggi untuk mengajarkan dan memberikan peluang kepada pelajar di Sekolah Dasar.…”

Strategic Sustainable Development With Innovation And Business Model Canvas In SMEs

“…Government support for business sustainability is also crucial (Wanniarachchi et al, 2020), as it provides support through sustainable innovation policies for the ATBM industry. Innovation is a sustainable adaptive solution in creating a vision for local entrepreneurs and creating solutions in rural areas (Galardi et al, 2022). The Business Model Canvas is a tool that can be used to design a sustainable strategy in SMEs.…”

“…Government support for business sustainability is essential (Wanniarachchi et al, 2020) with support through sustainable innovation policies in the ATBM industry. Innovation becomes a sustainable adaptive solution in creating local entrepreneurial visions, creating solutions in rural areas (Galardi et al, 2022).…”