Six key points to merge project marketing into project management

Covà, Bernard; Salle, Robert

doi:10.1016/j.ijproman.2005.01.006

Cited by 125 publications

(101 citation statements)

References 8 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…an organization in which the project is the most important unit for production organization [5], or on project-based industries such as the production of films in the motion picture industry [2], in which the primary mode of operation is project based. Cova and Salle [7] challenge this terminal nature of the impact of projects on business but rather emphasize the process of linking project work with a strategic, long-term approach. There is a recognized need to illustrate the limitations of isolation of the theory of temporary organizations around time-restricted projects.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Transforming temporary organizations to permanence: Examining the role of information systems

Gupta

Bose

2018

Proceedings of the 51st Hawaii International Conference on System Sciences

View full text Add to dashboard Cite

show abstract

Section: Theoretical Backgroundmentioning

confidence: 99%

Transforming temporary organizations to permanence: Examining the role of information systems

Gupta

Bose

2018

Proceedings of the 51st Hawaii International Conference on System Sciences

View full text Add to dashboard Cite

show abstract

“…The project-based nature of a product affects marketing models so significantly that researchers have developed a special field in marketing-called "project marketing." In fact, project marketing is a subcategory of industrial marketing, but different in three key specific features-the so-called "D-U-C framework" [41,47] The literature pertaining to project marketing can be a useful source for the development of marketing theories and strategies for construction, but because of the newness and scarcity of studies in the field [48], the industrial marketing knowledge cannot be totally neglected.…”

Section: User Of Construction Productmentioning

confidence: 99%

Construction Marketing: Developing a Reference Framework

Mokhtariani

Sebt

Davoudpour

2017

Advances in Civil Engineering

View full text Add to dashboard Cite

Successful companies are strongly committed to marketing management. However, marketing is either misunderstood or completely neglected in many construction companies, mainly due to the difficulty of applying conventional marketing in the industry, accompanied by the lack of sufficient research on the nature of marketing and tailored marketing theories and strategies for the construction. This study attempts to fill a part of this gap by examining the nature of the construction industry from the marketing viewpoint and developing a comprehensive framework. A systematic investigation into the nature via a combination of Kotler's product classification system and Lovelock's classification criteria reveals that construction is an "industrial, project-based, and primarily service-oriented" (IPS) product with specific characteristics from the marketing perspective. Based on this nature, a reference framework for strategic marketing planning is developed through a literature review based on grounded theory and using the focus group discussion as a refinement tool. The framework indicates that construction companies are involved in and should plan for three working fields-project-based activities, relationship marketing, and marketing mix-related functions. The findings provide a fundamental basis that helps researchers and practitioners gain a true understanding of the concepts and scope of construction marketing and draw a clear and practical roadmap for future work.

show abstract

“…Even though interrelationships are an important new area of interest, there has been very little discussion on the functioning and dynamics of project networks outside the field of project marketing [24]. Hellgren and Stjernberg [8] suggest that studies of collaborative arrangements and networks usually concern long-term inter-organizational arrangements, such as acquisitions and joint ventures.…”

Section: Risk Management In Project Networkmentioning

confidence: 99%

Risk Management in Project Networks: An Information Processing View

Pekkinen¹,

Aaltonen²

2015

View full text Add to dashboard Cite

Increasingly, projects are executed by networks of organizations. The networked form of organization has many important implications for project risk management. Information processing theories introduce mechanisms for processing information inside organizations as well as among organizations to reduce the uncertainty and equivocality inherently present in international projects. This study aims to examine the risk management practices involved at a project network level through an empirical analysis of one complex large project network executed in a challenging institutional environment. With regard to network level risk management, the paper identifies eight formal information processing mechanisms for implementing risk management: (1) established rules and criteria for the selection of subcontractors at a global level, (2) specification of responsibilities in the contract, (3) formal risk sheet, (4) progress follow-up tool, (5) database for project information, (6) customer reporting system, (7) updated project plan after the project is delayed, and (8) country study team. Personal relationships between parties, personal commitment, experienced individuals, and face-to-face meetings are identified as informal information processing mechanisms used as measures of project risk management to reduce equivocality. We also elaborate the fitness of the mechanisms used for the contextual situations of the project network settings.

show abstract

Six key points to merge project marketing into project management

Cited by 125 publications

References 8 publications

Transforming temporary organizations to permanence: Examining the role of information systems

Transforming temporary organizations to permanence: Examining the role of information systems

Construction Marketing: Developing a Reference Framework

Risk Management in Project Networks: An Information Processing View

Contact Info

Product

Resources

About