2007
DOI: 10.1111/j.0741-6261.2007.00106.x
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Signalling and entry deterrence: a multidimensional analysis

Abstract: I consider whether a privately informed incumbent can use limit pricing and upward distortions in advertising to deter profitable entry. Profitable entry is not deterred when the incumbent is privately informed only about its cost type. Profitable entry may be deterred, however, if the incumbent is privately informed about its cost type and its patience level. An equilibrium foundation is thus provided for the traditional hypothesis that limit pricing and aggressive advertising by an incumbent may deter profit… Show more

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Cited by 34 publications
(20 citation statements)
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“…For instance, a firm can signal a product's quality in a host country by bearing the costs associated with foreign direct investment instead of using a less commitment-intensive mode of entry (Katayama & Miyagiwa, 2009). Other research in international economics has argued that advertising or securing export subsidies can work as signals and reduce adverse selection in foreign markets (e.g., Bagwell, 2007;Bagwell & Staiger, 1989).…”
Section: Background Theorymentioning
confidence: 99%
“…For instance, a firm can signal a product's quality in a host country by bearing the costs associated with foreign direct investment instead of using a less commitment-intensive mode of entry (Katayama & Miyagiwa, 2009). Other research in international economics has argued that advertising or securing export subsidies can work as signals and reduce adverse selection in foreign markets (e.g., Bagwell, 2007;Bagwell & Staiger, 1989).…”
Section: Background Theorymentioning
confidence: 99%
“…Engers (1987) andBagwell (2006) are the better known ones. 20 This case resembles the analysis in the industrial organization literature on advertising as a signal of quality and the limit pricing literature (in particular, there are similarities withMilgrom and Roberts (1986)).…”
mentioning
confidence: 99%
“…2 To scare o¤ entrants, a monopolist with private …rm-speci…c information could adopt a limit pricing strategy (charging a price below monopoly-price level) or aggressive advertising to signal its superior costs Harrington, 1986;Srinivasan, 1991;Bagwell, 2007;etc.). On the other hand, when the private information concerns a market-wide factor, the incumbent will prefer to deter entry by reporting bad news to indicate a lack of prospects.…”
Section: Introductionmentioning
confidence: 99%
“…3 Prior studies examine the e¤ect of conservatism on debt covenants. Venugopalan (2009) and Gigler et al (2009) show that conservatism does not improve debt-contracting e¢ ciency.…”
Section: Introductionmentioning
confidence: 99%