1989
DOI: 10.1111/j.1540-5915.1989.tb01415.x
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Shopping Model of the Time‐Sensitive Consumer

Abstract: The shopping behavior of time-sensitive consumers has been modeled as an economic model of choice. Consumers are said to balance the costs of time spent commuting to the store and in the store with storage costs and other nontime costs of shopping. In so doing, these consumers tend to minimize their overall costs. Propositions are developed and tested using this economic model of shopping. The model is extended beyond time sensitivity to include deal proneness; further propositions are developed and tested usi… Show more

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Cited by 43 publications
(25 citation statements)
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“…We account for this consumer trait by including the frequency of shopping trips in the analysis as an indicator (Degeratu, Rangaswamy, and Wu 2000;Morganosky and Cude 2000). 2 Previous research has indicated that time-constrained, goal-oriented consumers with a utilitarian shopping attitude wish to spend as less time on shopping activities as possible (Babin, Darden, and Griffin 1994;Baltas, Argouslidis, and Skarmeas 2010;Dellaert et al 1998;Umesh, Pettit, and Bozman 1989). They have a preference to consolidate grocery shopping efforts and for that reason may try to economize on (grocery) shopping time by engaging in less frequent (major) shopping trips.…”
Section: Costs and Benefits Of Online Shoppingmentioning
confidence: 99%
“…We account for this consumer trait by including the frequency of shopping trips in the analysis as an indicator (Degeratu, Rangaswamy, and Wu 2000;Morganosky and Cude 2000). 2 Previous research has indicated that time-constrained, goal-oriented consumers with a utilitarian shopping attitude wish to spend as less time on shopping activities as possible (Babin, Darden, and Griffin 1994;Baltas, Argouslidis, and Skarmeas 2010;Dellaert et al 1998;Umesh, Pettit, and Bozman 1989). They have a preference to consolidate grocery shopping efforts and for that reason may try to economize on (grocery) shopping time by engaging in less frequent (major) shopping trips.…”
Section: Costs and Benefits Of Online Shoppingmentioning
confidence: 99%
“…To understand the influence of perceived time pressure in apparel shopping, type of time pressure situation, and product type on decision-making speed, a three-way ANOVA was conducted for each dependent results support the argument of Unmesh et al (1989) that consumers who are sensitive to time try to reduce the time spent at a store.…”
Section: Resultsmentioning
confidence: 99%
“…Therefore, the study stated that it is important to trust a store and select many products at a single establishment to reduce the time taken to compare products across stores and choose a product. Unmesh et al (1989) argued that consumers who are sensitive to time tend to purchase products in bulk to shorten the time spent at a store and reduce the number of shopping trips. In a study on consumer behaviors toward fashion products, Kim and Lee (2006) stated that consumers who feel time pressure strongly consider visual information (fashion catalogues, TV commercials, fashion/general magazines, displays at stores, etc.).…”
Section: Perceived Time Pressure In Apparel Shoppingmentioning
confidence: 99%
“…With the exception of actual waiting time, these antecedent variables have not been researched in previous studies that focus on time perceptions (Carmon, 1991;Kellaris & Kent, 1992;Kellaris & Mantel, 1996;Maister, 1985). Research suggests that they are important for retailers and can affect customer responses in both positive and negative ways (Eroglu, Machleit, & Barr, 2005;Machleit, Eroglu, & Mantel, 2000;Umesh et. al., 1989).…”
Section: Introductionmentioning
confidence: 99%
“…The key questions thus become which antecedents affect consumer time perceptions and in which ways. Grocery shopping is considered a routine type of consumer behaviour in which shoppers seek to optimize their time and money expenditures (Umesh, Pettit, & Bozman, 1989).…”
Section: Introductionmentioning
confidence: 99%