Shaken, not stirred: Western public relations practices in Russia

Erzikova, Elina

doi:10.1080/19409419.2013.825363

Cited by 4 publications

(3 citation statements)

References 24 publications

(25 reference statements)

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“…Since the 1990s, foreign companies have come to the Russian markets and brought their cultural attributes. Because of this, English words such as “image,” “publicity,” and “stakeholder” proliferated among Russian professionals [ 31 ]. These words became indicators of inclusion in the professional community, and they created an appealing and mysterious image of the profession among laypeople.…”

Section: The Political Pr Industry In Post-soviet Russia: Historical ...mentioning

confidence: 99%

“…Such perceptions of PR professionals were reflected in many well-known Russian books of fiction, like Generation P [ 32 ]. Despite the westernization of the professional community, it kept certain local traits [ 31 ]. First, it was still fragmented, and the influence of professional associations was minimal; these associations functioned mostly as public image creators.…”

Section: The Political Pr Industry In Post-soviet Russia: Historical ...mentioning

confidence: 99%

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Exploring the ethics of political PR professionals using moral foundations theory

Mikhaylova

Abramov

2023

PLoS ONE

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This paper offers a multidimensional theoretical scheme to analyze professional ethics in the field of political public relations. We suggest investigating the decisions of these professionals using moral foundations theory because human ethical reasoning is contextual, and the examination of ethics in a one-dimensional manner as previous researchers have done overlooks the complexity of the moral choices that such professionals make. The prospects of the proposed theoretical approach are demonstrated on 16 interviews with post-soviet Russian political PR industry leaders that were conducted from March 2018 to April 2020. Our empirical findings show that Russian political PR specialists employ all moral foundations, however, in their narratives the “care/harm” and “authority/respect” foundations were not mentioned very often. Overall, this paper makes a critical contribution to research on professional ethics in political public relations, and it provides important insight into the specifics of moral reasoning in the Russian political PR industry that is insufficiently described in the current literature.

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Section: The Political Pr Industry In Post-soviet Russia: Historical ...mentioning

confidence: 99%

Section: The Political Pr Industry In Post-soviet Russia: Historical ...mentioning

confidence: 99%

Exploring the ethics of political PR professionals using moral foundations theory

Mikhaylova

Abramov

2023

PLoS ONE

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“…252-263. 28 Самсонова Т. Н., Наумова Е.С. Роль СМИ в политической социализации современной молодежи // Вестник Московского университета.…”

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Mass communications in the formation of modern political culture of youth

Medvedeva¹

2023

BULLETIN of the L.N. Gumilyov Eurasian National University.Poli

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The article presents an analysis of the role of mass communications in the formation of modern political culture of youth. The topic is particularly relevant in the light of events on the world political arena: redistribution of spheres of influence and change of the balance of power. Also of great importance is the development of information technologies and emergence of more and more options and forms of mass communication, as well as increase in the number of information flows. In this regard, the question of how a modern person can navigate them becomes quite rational. And how not to get under negative influence? The study is theoretical in nature. The purpose of the article is to consider the role of modern mass communications in the political culture of young people. The author has analyzed a significant amount of scientific literature. The materials for writing the article were the world’s leading and Russian studies on political culture and media competence. As a result of the work done, a fairly detailed description of modern youth political culture was obtained, and the place of media competence in it was determined. In addition, the author proposes a concept of the relationship between the levels of political activity of young people and media competence, presented in the form of a model.

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Leadership and public relations in two emerging markets: A comparative study of communication management in Latvia and Russia

Pētersone

Erzikova

2016

Public Relations Review

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Shaken, not stirred: Western public relations practices in Russia

Cited by 4 publications

References 24 publications

Exploring the ethics of political PR professionals using moral foundations theory

Exploring the ethics of political PR professionals using moral foundations theory

Mass communications in the formation of modern political culture of youth

Leadership and public relations in two emerging markets: A comparative study of communication management in Latvia and Russia

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