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2016
DOI: 10.1016/j.pubrev.2015.09.007
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Leadership and public relations in two emerging markets: A comparative study of communication management in Latvia and Russia

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Cited by 5 publications
(7 citation statements)
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References 13 publications
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“…Surprisingly, 77% of participants are from early-stage enterprises, but 55% are from mature or mature firms. Similar Deloitte research shows that 42 percent of emerging large companies demand successful digital leaders' investment (Petersone & Erzikova, 2016). Another MIT research shows that digitally mature companies that are different from their least mature counterparts have the right skill sets to develop digital leaders.…”
Section: Digital Strategy For Business and Leadershipmentioning
confidence: 85%
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“…Surprisingly, 77% of participants are from early-stage enterprises, but 55% are from mature or mature firms. Similar Deloitte research shows that 42 percent of emerging large companies demand successful digital leaders' investment (Petersone & Erzikova, 2016). Another MIT research shows that digitally mature companies that are different from their least mature counterparts have the right skill sets to develop digital leaders.…”
Section: Digital Strategy For Business and Leadershipmentioning
confidence: 85%
“…The use of digital technologies to adapt and improve their operations to an increasingly digital market environment is a significant objective for nearly any contemporary business. However, a few leaders plan to make fundamental changes to achieve these objectives (Petersone & Erzikova, 2016). A study by 1 000 CEOs (from 131 countries and 27 industries of different companies) from Harvard Business Review shows that more than 90% of management believes that the company is divided up and rebuilt with different digital models.…”
Section: Digital Strategy For Business and Leadershipmentioning
confidence: 99%
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“…Until the 21st century, academics and practitioners have consistently placed a significant focus on leadership. Over recent years, leadership has become an integral part of the international academic discourse (Dimitrios et al, 2013;Petersone & Erzikova, 2016;Rego et al, 2016;Suriyankietkaew & Avery, 2016;Zhu & Kindarto, 2016). Research on leadership has been popular in countries like the United States (Haslam et al, 2023).…”
Section: Introductionmentioning
confidence: 99%
“…Four decades on from Thayer's evocation of the bullring we still know little in public relations (PR) about the experiences practitioners have of leading others and, more specifically, the challenges associated with enacting desired leadership behaviours in the work place. This oversight is not surprising for while there has been a recent upsurge in research, leadership in PR remains an under-developed area of inquiry despite its importance to the impact, development and reputation of the profession (Berger, 2013;Meng, 2014;McKie & Willis, 2015;Petersone & Erzikova, 2016). This article's interest in the personal experiences of practitioners seeking to enact desired leadership behaviours, in addition to contributing to a nascent area of public relations scholarship, further advances knowledge by connecting PR to relevant research from outside of the field.…”
Section: Introductionmentioning
confidence: 99%