“Shades of Beauty”: Examining the Relationship of Skin Color to Perceptions of Physical Attractiveness

Frisby, Cynthia M.

doi:10.1055/s-2006-950174

Cited by 25 publications

(22 citation statements)

References 3 publications

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“…Skin color and skin tone is commonly used in determining a person's race or ethnicity (Jablonski & Chaplin, 2000). In modern days, skin tone is also used as an indicator of one's social, cultural and class location (Hall, 1997), as well as physical attractiveness (Frisby, 2006). Beauty is traditionally associated with women and femininity, and skin tone has been an important sexual attribute of women (Frost, 2005).…”

Section: Introductionmentioning

confidence: 99%

White or tan? A cross-cultural analysis of skin beauty advertisements between China and the United States

Xie

Zhang

2013

Asian Journal of Communication

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Femininity and beauty ideals are historically and culturally constructed. The current study examines the role of advertising in cultivating and accentuating cultural ideals of skin beauty. A content analysis was conducted on skin beauty advertisements (SBAs) in women's magazines (local editions Cosmopolitan and Vogue) from China and the USA. The findings provide evidence for the 'white or tan' dichotomy in skin beauty ideals between contemporary Eastern and Western cultures as how they are reflected and reproduced in SBAs, although the 'tan ideal' in the US was not as apparent as the 'white ideal' in China. The study also sheds light on the divergence and similarity in global advertising strategies (level of localization and standardization in execution elements) within the two markets. Implications for the globalization of beauty ideals and marketing practices are discussed.

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Section: Introductionmentioning

confidence: 99%

White or tan? A cross-cultural analysis of skin beauty advertisements between China and the United States

Xie

Zhang

2013

Asian Journal of Communication

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“…Across ethnic groups, however, the picture is complicated by the legacy of colonialism and racism in some societies, which has typically meant a denigration of darker skin tones and an association between fairness of skin with goodness and power (see Hall, 1995; Russell, Wilson & Hall, 1992; Swami, 2007). Thus, a number of studies have shown that dark‐toned individuals face more discrimination than individuals with light‐toned skin (Frisby, 2006; Keenan, 1996; Leslie, 1995), and that European (Caucasoid) features are accorded higher status, even within some minority ethnic groups (Maddox, 2004; Thompson & Keith, 2001).…”

Section: Introductionmentioning

confidence: 99%

The influence of skin tone, hair length, and hair colour on ratings of women's physical attractiveness, health and fertility

Swami

Furnham

Joshi

2008

Scandinavian J Psychology

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The present study investigated the role of skin tone, hair colour and hair length in perceptions of women's physical attractiveness, health and fertility. One-hundred and thirty men and 112 women rated a series of 12 line drawings that varied in three levels of skin tone, two levels of hair colour and two levels of hair length. Results showed a number of interactions between the three variables, suggesting that these phenotypes are highly intercorrelated. However, there were also significant main effects of each of the variables, with hair colour generally explaining the greatest amount of variance. In general, light-toned figures were rated the most positively. Contrary to expectations, however, brunettes were rated more positively than blondes, and hair length had only a weak effect on ratings of attractiveness. Implications of these findings and the limitations of the use of line drawings are discussed in conclusion.

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“…More appealing individual were more inclined to be connected with characteristics which is positive. Hence, less appealing of individuals are more inclined to be associated with negative ones (Frisby, 2006).Generally, physical appearance specifically the skin have an impact to both men and women with their social relations.…”

Section: Discussionmentioning

confidence: 99%

Physical Appearance Anxiety and Social Relations

Moneva¹,

Geñorga²,

Solon³

2020

IJSSR

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Students who are afraid of being judged negatively are experience of an anxiety which is called physical appearance anxiety. Social relations refer the relationship between two or more individuals through communication. Students have higher to encounter physical appearance anxiety towards social relations. This study was conducted in senior high school, in Mandaue City, Cebu Philippines. This research design used a descriptive-correlation to assess and to know the students physical appearance anxiety towards social relations using the rating scale researcher made questionnaire among grade 11 and 12 Senior High School student. Moreover, the quantitative data were analyzed through a weighted mean and processed by using a chi-square. It reveals that when a student experience physical appearance anxiety can affects in their social relations. There is a significant association between physical appearance anxiety regards with social relations. This implies that physical appearance anxiety impacts social relations of senior high school students. Hence, the students are expected to face the consequences of physical appearance anxiety positively to cope up the negative impact of anxiety in physical appearance. The researcher recommended that the teachers may guide and help the students in facing anxiety in body image and looks and anti-bullying measures be observed.

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“Shades of Beauty”: Examining the Relationship of Skin Color to Perceptions of Physical Attractiveness

Cited by 25 publications

References 3 publications

White or tan? A cross-cultural analysis of skin beauty advertisements between China and the United States

White or tan? A cross-cultural analysis of skin beauty advertisements between China and the United States

The influence of skin tone, hair length, and hair colour on ratings of women's physical attractiveness, health and fertility

Physical Appearance Anxiety and Social Relations

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