Service strategy based on Tri Kaya Parisudha, social media promotion, business values and business performance

Yasa, Ni Nyoman Kerti; Giantari, I Gusti Ayu Ketut; Setini, Made; Sarmawa, Wayan; Rahmayanti, Putu Laksmita Dewi; Dharmanegara, Ida Bagus Agung

doi:10.5267/j.msl.2020.5.029

Cited by 19 publications

(22 citation statements)

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“…Entrepreneurial leaders are goal-oriented and diligent in their attempt to follow through with the company's objective in a swirling and aggressive environment characterized by severe external turbulence [9]. During financial and economic turmoil, employees are strained and frightened for their employment, and the anxiety reflects in decreased corporate performance and lack of organizational commitment [51]. Entrepreneurial leaders provide guidance, lead by example, and are characterized as 'inspiring', 'charismatic' and 'brave'.…”

Section: Hypothesis and The Research Model Developmentmentioning

confidence: 99%

Impact of Entrepreneurial Leadership and Bricolage on Job Security and Sustainable Economic Performance: An Empirical Study of Croatian Companies during COVID-19 Pandemic

et al. 2021

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In the wake of the current socio-economic crisis, discovering an effective strategy for managing uncertainty and successful reallocation of resources became key to ensuring sustainable economic performance. More recent evidence pointed to the entrepreneurial leadership style as an effective means for engaging employees in a more proactive pursuit of organizational goals. This article introduces a novel approach to sustainable economic performance during the COVID-19 pandemic considering entrepreneurial leadership, entrepreneurial bricolage, and job insecurity. The empirical study was performed on a sample of 410 employees from Croatian organizations working in different industries during the COVID outbreak. The study results reveal that entrepreneurial leadership positively impacts sustainable economic performance but does not lead to decreased job insecurity. Expectedly, job insecurity was found to have a negative effect on sustainable economic performance. The results confirmed a positive influence of entrepreneurial bricolage on sustainable economic performance, which is in line with existing literature. However, the moderating effect of entrepreneurial bricolage on the relationship between entrepreneurial leadership and job insecurity was not significant. The findings suggest that companies can sustain their performance or even thrive under entrepreneurial leadership. The study lays the groundwork for further investigation on how entrepreneurial leaders can influence followers’ creative self-efficacy to decrease job uncertainty and prevent fear-induced hindrances, such as organizational deviance and turnover intention in the context of the pandemic.

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Section: Hypothesis and The Research Model Developmentmentioning

confidence: 99%

Impact of Entrepreneurial Leadership and Bricolage on Job Security and Sustainable Economic Performance: An Empirical Study of Croatian Companies during COVID-19 Pandemic

et al. 2021

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“…Hasil penelitian ini sesuai dengan temuan studi yang dilakukan Ramdani et al, (2013), yang menunjukkan bahwa adopsi teknologi media sosial pada sektor UKM diwajibkan oleh manajemen puncak dengan meminta para karyawan untuk menggunakannya dalam operasi taktis maupun operasi komunikasi pemasaran. Penelitian Yasa et al, (2020), juga menyampaikan hasil yang sama dengan penelitian ini dengan temuan semakin tinggi strategi promosi menggunakan media sosial, maka akan meningkatkan kinerja bisnis dari UKM. Kegiatan promosi dengan menggunakan media sosial dapat meningkatkan omset penjualan, pangsa pasar dan keuntungan bisnis (Zhang & Ahmed, 2018).…”

Section: Pembahasan Pengaruh Media Sosial Terhadap Kinerja Bisnisunclassified

“…Secara praktis, meningkatkan kinerja bisnis sektor UMKM tidak hanya dipengaruhi oleh orientasi kewirausahaan dan penggunaan media sosial tetapi juga dapat dipengaruhi berdasarkan orientasi pasar yang diterapkan pada sistem pemasaran (Solikahan & Mohammad, 2019) dan (Yasa et al, 2020). Menurut Maydeu-Olivares & Lado (2003), orientasi pasar dapat diartikan sebagai metode perusahaan untuk menciptakan kinerja yang unggul dan perilaku yang diperlukan untuk meningkatkan kinerja perusahaan.…”

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“…Media sosial merupakan salah satu media yang berkembang dalam sepuluh tahun terakhir. Media sosial berkembang sejalan dengan perkembangan informasi teknologi yang terjadi pada setiap lini usaha maupun bisnis (Yasa et al, 2020). Penggandaan penggunaan media sosial untuk meningkakan kinerja UMKM telah digambarkan sebagai masalah persuasif dalam proses tumbuhnya aktivitas kewirausahaan (Bughin et al, 2017).…”

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Meninjau Hubungan Antara Penggunaan Media Sosial dan Orientasi Pasar Terhadap Kinerja Bisnis Sektor UMKM

Sudirman¹,

Halim²,

Nainggolan³

et al. 2021

Prosiding Seminar Nasional Ekonomi Dan Bisnis

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Pada era digitalisasi saat ini, strategi pemasaran pada sektor UMKM dituntut untuk beradaptasi dengan cepat sesuai dengan perkembangan teknologi dan kebutuhan konsumen yang semakin kompleks. Marketing digital menjadi suatu hal yang wajib dari tahun ke tahun baik oleh perusahaan mikro, kecil maupun perusahaan besar. Salah satu cara untuk beradaptasi dan mengembangkan bisnis yang saat ini sedang popular adalah dengan penggunaan content marketing berbasis media sosial dan orientasi pasar. Tujuan utama penelitian mengetahui pengaruh peran media sosial dan orientasi pasar terhadap kinerja bisnis sektor UMKM yang ada di Kota Pematangsiantar. Penelitian ini menggunakan desain penelitian kepustakaan dan lapangan dengan pendekatan kuantitatif kausalitas. Pengumpulan data di lapangan menggunakan dengan kuesioner yang diukur dengan beberapa pertanyaan terkait media sosial, orientasi pasar dan kinerja bisnis. Untuk analisis data menggunakan metode PLS-SEM dan teknik pengumpulan data memakai proportionate stratified random sampling, sehingga sampel dalam penelitian ini berjumlah 240 responden. Hasil penelitian menunjukkan media sosial dan orientasi pasar memiliki pengaruh yang signifikan terhadap kinerja bisnis UMKM di Kota Pematangsiantar.

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“…MSMEs are a vital business segment in driving economic growth and progress in Indonesia. MSMEs can play a role in increasing employment, state development, and are important for distributing development outcomes [1]. MSME as an instrument that is demonstrated to have the option to improve the way of life of the network has turned into the primary concentration for creating nations.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Market Orientation and Entrepreneurship Orientation to Competitive Advantage and Performance

Trarintya¹

2020

jefms

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This study aims to explain the effect market orientation, entrepreneurship orientation and competitive advantage on performance. The population in this study was all Micro, Small and Medium Enterprises enrolled in Bali. Samples taken based on probability sampling techniques are simple random sampling, where researchers provide equal opportunities for each member of the population (employees) to be chosen as samples randomly regardless of the strata in the population itself with a total sample of 100 enterprises. This examination tried by quantitative techniques with SEM-PLS investigation. The consequences of theory testing demonstrate that 1 of 5 speculations were dismissed. Market orientation not impacts on performance. Market orientation and business enterprise orientation has positive and significant impact to competitive advantage. Business orientation and competitive advantage has positive and significant impact to performance. The example utilized in this examination is restricted with regards to Micro Small and Medium Enterprise. Proposals for further research by including another variable that was not recently contemplated. Useful ramifications in this examination is industry administrators ought to adjust their CPMS to incorporate estimates explicit to intra-hierarchical business enterprise and development and should seek after more noteworthy comprehension of changing client inclinations. This examination offers performance to improve business orientation and item advancement with the goal that it will expand competitive advantage which effects on MSMEs performance.

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Service strategy based on Tri Kaya Parisudha, social media promotion, business values and business performance

Cited by 19 publications

References 1 publication

Impact of Entrepreneurial Leadership and Bricolage on Job Security and Sustainable Economic Performance: An Empirical Study of Croatian Companies during COVID-19 Pandemic

Impact of Entrepreneurial Leadership and Bricolage on Job Security and Sustainable Economic Performance: An Empirical Study of Croatian Companies during COVID-19 Pandemic

Meninjau Hubungan Antara Penggunaan Media Sosial dan Orientasi Pasar Terhadap Kinerja Bisnis Sektor UMKM

The Effect of Market Orientation and Entrepreneurship Orientation to Competitive Advantage and Performance

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