“…This pattern of results reveals that subjects were indeed using the first passage they read as a base passage, not simply the passage with a topical organization. 3 Such a primacy effect (information presented early will have greater impact than information presented later) has been documented in many areas of psychological research, for example, impression formation (Anderson & Norman, 1964;Asch, 1946;Hovland, 1957), ability attribution (Jones, Rock, Shaver, Goethals, & Ward, 1968), probability judgment (Peterson & DuCharme, 1967) and verbal learning (Dooling & Mullet, 1973;Newton & Hickey, 1965).…”