Seo-Optimization of Website on Google Search Engine

Solodka, Nataliia; Sorokin, Dimitry Y.; Liashenko, O.A.

doi:10.30929/1995-0519.2020.1.107-112

Cited by 1 publication

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“…Usage of automated tools for analysing the availability of educational websites is described in [13]. A search engine optimisation strategy for university websites is proposed in [14][15][16].…”

Section: Formulation Of the Problemmentioning

confidence: 99%

SEO: aspects of implementation when developing an educational website

Liashenko¹,

Solodka²

2020

Вісник Херсонського національного технічного університету

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A set of basic methodological, organizational measures and software tools has been proposed to increase positions of the educational Web-resource in Google Search Engine and in world rankings. The introduction of the step-by-step SEO-optimization has been demonstrated using the specific example of the existing web resource of the Ukrainian State University of Chemical Technology (USUCT). There have been taken into account bibliometric methods, SEO optimization and web resource optimization. The analysis of the results of the carried out SEO-optimization showed that with the help of correct basic SEO-settings of the website, without using the commercial advertising, the position of the website rose to the first place in the list of Google Search Engine. The general part of transitions to the website increased due to the expansion of functionality. The introduced methods on the SHI USUCT web resource made it possible to increase the position in the world rating ratings The results obtained during the study performed will contribute to solving specific practical problems of increasing the ranking of websites in the list of search engines and will be useful for those who plan to carry out activities to promote the educational website in outputs of search engines.

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Section: Formulation Of the Problemmentioning

confidence: 99%