A set of basic methodological, organizational measures and software tools has been proposed to increase positions of the educational Web-resource in Google Search Engine and in world rankings. The introduction of the step-by-step SEO-optimization has been demonstrated using the specific example of the existing web resource of the Ukrainian State University of Chemical Technology (USUCT). There have been taken into account bibliometric methods, SEO optimization and web resource optimization. The analysis of the results of the carried out SEO-optimization showed that with the help of correct basic SEO-settings of the website, without using the commercial advertising, the position of the website rose to the first place in the list of Google Search Engine. The general part of transitions to the website increased due to the expansion of functionality. The introduced methods on the SHI USUCT web resource made it possible to increase the position in the world rating ratings The results obtained during the study performed will contribute to solving specific practical problems of increasing the ranking of websites in the list of search engines and will be useful for those who plan to carry out activities to promote the educational website in outputs of search engines.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.