2020
DOI: 10.3390/su12030857
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Sensory/Health-Related and Convenience/Process Quality of Airline Meals and Traveler Loyalty

Abstract: Little evidence is available on how airline meals and their dimensions affect customers’ loyalty generation procedure and behaviors towards airline products. This research is designed to elucidate airline customer loyalty generation procedure by uncovering the specific role of airline meals and their dimensions, attitude, satisfaction, and love. Using a quantitative method, empirical findings from the structural analysis successfully offer a good understanding of airline food quality and its role, identify the… Show more

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Cited by 6 publications
(2 citation statements)
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References 45 publications
(115 reference statements)
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“…This implies parameters such as: the time interval of service provision and meal consumption, different needs of passengers (changed diets, cultural habits, etc. ), the capacity of the kitchen on the plane, season, and price-quality ratio of food, drinks, and beverages provided by catering ( Jones, 2004 ; Gunardi et al, 2018 ; Fu, 2019 ; Han et al, 2020 ). The quality of food and beverage service is of great importance for attracting and retaining loyal customers ( Chang and Yeh, 2002 ; Gursoy et al, 2005 ; Liou and Tzeng, 2007 ).…”
Section: Literature Reviewmentioning
confidence: 99%
“…This implies parameters such as: the time interval of service provision and meal consumption, different needs of passengers (changed diets, cultural habits, etc. ), the capacity of the kitchen on the plane, season, and price-quality ratio of food, drinks, and beverages provided by catering ( Jones, 2004 ; Gunardi et al, 2018 ; Fu, 2019 ; Han et al, 2020 ). The quality of food and beverage service is of great importance for attracting and retaining loyal customers ( Chang and Yeh, 2002 ; Gursoy et al, 2005 ; Liou and Tzeng, 2007 ).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Although attitudes toward information technology are connected to information technology adoption intention, many recent studies have suggested that attitudes toward information technology are an antecedent of continuance intention [ 43 , 44 ]. Indeed, an individual’s attitude toward a certain object can be fostered by their individual experience, which is similar to a continuing desire, preference, and identity, and is likely to form loyalty [ 49 , 50 ]. In other words, individuals’ attitudes toward information technology can affect individuals’ continuance intention (loyalty).…”
Section: Evaluation Proceduresmentioning
confidence: 99%