Sense of Immersion in Computer Games Using Single and Stereoscopic Augmented Reality

Sekhavat, Yoones A.; Zarei, Hossein

doi:10.1080/10447318.2017.1340229

Cited by 29 publications

(20 citation statements)

References 25 publications

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“…Immersion is reflected by the degree of physical and mental participation (Carù and Cova, 2006) and manifested by the extent that individuals ignore other attentional biases apart from the activity (Agarwal and Karahanna, 2000). Immersion is the actual experience of engaging in a virtual activity, and should not be confused with cognitive absorption, a state of deep involvement with software which is best categorized as an attitude toward technology in general (Agarwal and Karahanna, 2000;Sekhavat and Zarei, 2018).…”

Section: Immersionmentioning

confidence: 99%

Try-on experience with augmented reality comforts your decision

Song

Baek

Choo

2019

ITP

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Purpose The purpose of this paper is to understand how augmented reality (AR) try-on experiences facilitate consumers’ shopping decision. Focusing on the immersion and psychological ownership, the study investigated how the properties of AR experiences (environmental embedding (EE) and simulated physical control (SPC)) affect decision comfort. Design/methodology/approach This research theoretically and empirically analyzes how each property of AR experiences affects consequential psychological states and then further increases decision comfort by employing an existing AR try-on mobile application. A total of 99 valid responses were used for the partial least square structural equation modeling analysis. One’s prior AR try-on experience was predicted as a moderator and analyzed using SPSS-based PROCESS macro. Findings The results demonstrated that EE and SPC evoke immersion and the feeling of ownership of a virtual product, which increased decision comfort. The moderating effect of one’s prior AR try-on experience showed that the impact of EE and SPC on immersion was attenuated for those with prior experience. Further, immersion mediated the effect of EE but SPC on the feeling of ownership, which corroborated the direct effect of SPC on the feeling of ownership. Practical implications Firms must consider technological and user-experience features that can induce users to perceive high levels of AR characteristics such as EE and SPC. Practitioners should develop realistic content that can correctly place virtual products on users to enhance EE. Including more interactive features is encouraged to provide users with a feeling of control toward the virtual product that directly leads to ownership and positively affects decision making. Further, practitioners need to be cautious about consumers getting used to the new technology; retailers and marketers need to focus on creating new and innovative content to continually engage customers. Originality/value This study adopted EE and SPC to determine how each property of AR experience forms the consequential psychological states, particularly depending on one’s prior experience. Methodologically, the study provided external validity in conducting an experiment by adopting an existing AR mobile application available in the market and employing an objective measure of respondents (e.g. prior AR try-on experience).

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Section: Immersionmentioning

confidence: 99%

Try-on experience with augmented reality comforts your decision

Song

Baek

Choo

2019

ITP

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“…It contributes to the engagement levels (Brockmyer et al, 2009) and flow state (an altered state of mind where one experiences a matched challenge to their skill which results in absorption and losing sense of space and time; Csikszentmihalyi, 2020;Jin, 2012) of players. Presence was shown to be a predictor of enjoyment and increased game play time in several video gaming and ARG research (e.g., Lee et al, 2018;Sekhavat & Zarei, 2018;Skalski et al, 2011).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Effects of Presence and Physical Activity on Player Well-being in Augmented Reality Games: A Diary Study

Kosa

Uysal

2021

International Journal of Human–Computer Interaction

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In this study, we investigate presence in augmented reality games and how it is related to daily physical activity levels and well-being of players. In a diary study, 49 participants played "Ingress" for 14 days and filled out a questionnaire that consisted of several Likert scales, at the end of every day. Multilevel analyses showed that presence was associated with daily walking duration and daily subjective vitality, and daily walking duration was associated with subjective vitality of players in the same-day level. It was also found that walking duration partially mediated the relationship between presence and daily subjective vitality of players at the same-day level. Lastly, cross-lagged analyses showed that presence predicted next day's walking duration implying a causal direction from presence to walking duration, whereas walking duration did not predict next day's presence. The results are discussed and the implications are presented.

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“…Augmented reality technology has been increasingly adopted, with promising results, in health interventions to promote physical and mental health [46,47]; however, there is a lack of evidence that confirms the effect of game-based interventions on suicide prevention. Only a few studies have investigated the benefits of playing Pokémon Go on mental health and have reported that playing Pokémon Go, both alone and with others, can positively affect the players' well-being and social life [48], possibly by helping players shut out negative thoughts or concerns through flow experience-a state of complete absorption or engagement in the game activity [49,50]. Research shows that flow experience is linked to positive affect [51], and increased levels of flow experience were found in both solo and collaborative gameplay [52,53].…”

Section: Comparison With Prior Workmentioning

confidence: 99%

Effect of Pokémon Go on Self-Harm Using Population-Based Interrupted Time-Series Analysis: Quasi-Experimental Study

Wong

Tung

et al. 2020

JMIR Serious Games

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Background Pokémon Go is a very popular location-based augmented reality game with widespread influences over the world. An emerging body of research demonstrates that playing Pokémon Go can lead to improvements in physical activity and psychosocial well-being; however, whether Pokémon Go reduces self-harm incidence at the population-level is still questionable. Objective This study aimed to quantify how the launch of Pokémon Go in Hong Kong affected the incidence of self-harm using a quasi-experimental design. Methods An interrupted time-series design with Poisson segmented regression adjusted for time and seasonality trends was used on data from 2012 to 2018 to detect any changes in the number of accident and emergency attendances due to self-harm, after Pokémon Go was launched. The findings were validated using a baseline control period and using other intentional injuries and minor noninjuries as control outcomes. We also assessed intervention effects by age group. Results From January 1, 2012 to July 31, 2018, there were 13,463 accident and emergency attendances due to self-harm in Hong Kong. During the period after launching Pokémon Go, self-harm attendances dropped by 34% (adjusted incidence rate ratio: 0.66, 95% CI 0.61-0.73). When analyzed by age group, a reduction in self-harm incidence was only apparent in adults (18 to 24 years of age: adjusted incidence rate ratio: 0.78, P=.02; 25 to 39 years of age: adjusted incidence rate ratio: 0.75, P<.001; 40 years of age and older: adjusted incidence rate ratio: 0.57, P<.001). Conclusions Self-harm incidence in the population, particularly in adults, showed a significant decline in the period after Pokémon Go was launched. Augmented reality games such as Pokémon Go show great promise as a tool to enhance psychosocial well-being and improve mental health.

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Sense of Immersion in Computer Games Using Single and Stereoscopic Augmented Reality

Cited by 29 publications

References 25 publications

Try-on experience with augmented reality comforts your decision

Try-on experience with augmented reality comforts your decision

Effects of Presence and Physical Activity on Player Well-being in Augmented Reality Games: A Diary Study

Effect of Pokémon Go on Self-Harm Using Population-Based Interrupted Time-Series Analysis: Quasi-Experimental Study

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