Sensation-seeking and selection of entertainment

Correlating a Motivation-Activation Measure With Media Preference

“…A convenience sample of Dutch females also indicated that sensation-seeking was a significant motivator in seeking out adult content (Vanwesenbeeck, 2001). Others found support for the link between high sensation seeking and interest in sex-related content (Hirschman, 1987;Schierman & Rowland, 1985).…”

The Influence of Message and Audience Characteristics on TV News Grazing Behavior

“…The few studies that have explored the relationship between SS and news use have produced somewhat incomparable and seemingly contradictory findings. Schierman and Rowland (1985) found high sensation seekers reported greater preference for news reports compared to low sensation seekers. But subsequent research pointed in the opposite direction.…”

“…The resulting reliability for the sensation seeking index of the 29 items from the three remaining sub-scales was within the desired range (˛D .70). This index was used to identify high and low sensation seekers through a median split, as is typically done (e.g., Lang, Chung et al, 2005;Perse, 1996;Schierman & Rowland, 1985).…”

Youth Gambling Prevention: Can Public Service Announcements Featuring Celebrity Spokespersons be Effective?

“…Both gambling and problem gambling have been shown to be associated with high sensationseeking (Breen and Zuckerman 1999;Coventry and Brown 1993). There is empirical evidence suggesting that high sensation-seeking youth respond more positively to graphic, fast-paced, novel, and high-powered messages that are visually and auditorily stimulating (Perse 1996;Schierman and Rowland 1985). For example, high sensationseeking teenagers were better able to recall the content of anti-cocaine PSAs with highsensation value and the message was more was effective in eliciting negative perceptions of cocaine use and lowering intentions to try cocaine (Everett and Palmgreen 1995).…”