Selected Factors in the Location of Service Activities Conducted by Small Enterprises

Abstract

The optimal location of a company is an asset in the market game, it is particularly important in activities where direct contact with the customer is essential. A well-used location of an entity increases the chance of achieving future profits, it is an important source of competitive advantage in service activities such as tourism, gastronomy or cosmetics. This study aimed to assess the most important factors that affect the location of small service enterprises operating in the Warmińsko-Mazurskie Voivodship. The survey was conducted by the standardised interview method with a survey questionnaire and an in-depth interview. The research findings have shown that the ranking of location factors changes due to their importance for the development of business activity. The optimal location of small service companies offering services in a traditional and/or mixed manner was determined by the following factors: Internet access, the potential for the company spatial expansion, the costs of maintaining the premises, the number of future customers and customers’ demographic characteristics, the closeness of competitors, the cost of building purchase/rental, local taxes and fees and availability of parking space.

A Analysis of Regional Competitiveness in the Context of Socio-Economics and Infrastructure

“…The origins of the investigation of competitiveness at the regional level can be traced back to regional studies within the scope of socioeconomic analysis taking into account the spatial dimension. Regional studies cover a wide range of subjects, including economic and regional growth factors, economic stability at the regional level, regional convergence and divergence, regional and national determinants of industrial location, regional economic diversity and the impact of regional situations on the number of local firms (Chrobocińska, 2020). Competitiveness is widely understood to be equated with regional development and its stimulation.…”

Comparative Analysis of Regional Competitiveness in Poland from 2010–2019 in the Context of the Concept of Sustainable Development

“…The origins of investigations into competitiveness at the regional level may be traced back to regional studies in the scope of socioeconomic analyses considering the dimension of spatiality. Regional studies encompass a broad range of subjects, including factors of economic and regional growth, economic stability at the regional level, regional convergence and divergence, regional and national determinants of the industrial location, the diversity of the regional economy and the impact of the regional situation on the number of local companies [31]. Some researchers [32,33] have claimed that broadly understood competitiveness is equated to regional development and its stimulation.…”