Search Engine Optimization (SEO) for Websites

Barbar, Aziz; Ismail, Anis

doi:10.1145/3323933.3324072

Cited by 17 publications

(16 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Given the enormous amount of money invested in search engine optimization and its huge potential to influence knowledge acquisition through search engines, it is surprising that little research has been conducted on the effects of SEO. The literature primarily focuses on practical strategies for optimizing websites (e.g., Enge et al, 2015;Moran & Hunt, 2015;Thurow, 2007) and attempts to identify ranking factors used by commercial search engines and exploit this knowledge to boost rankings (Barbar & Ismail, 2019;Drivas et al, 2020;Evans, 2007;Giomelakis & Veglis, 2016;Hoyos et al, 2019;Su et al, 2014;Umenhofer, 2019;Ziakis et al, 2019). Also, some research has investigated the role of SEO professionals (Schultheiß & Lewandowski, 2020;Ziewitz, 2019;Zuze & Weideman, 2013) and SEO in professional contexts such as news production (Giomelakis et al, 2019).…”

Section: Search Engine Optimizationmentioning

confidence: 99%

Public awareness and attitudes towards search engine optimization

Lewandowski

Schultheiß

2022

Behaviour & Information Technology

View full text Add to dashboard Cite

This research focuses on what users know about search engine optimization (SEO) and how well they can identify results that have potentially been influenced by SEO. We conducted an online survey with a sample representative of the German online population (N = 2,012). We found that 43% of users assume a better ranking can be achieved without paying money to Google. This is in stark contrast to the possibility of influence through paid advertisements, which 79% of internet users are aware of. However, only 29.2% know how ads differ from organic results. The term "search engine optimization" is known to 8.9% of users but 14.5% can correctly name at least one SEO tactic. Success in labelling results that can be influenced through SEO varies by search engine result page (SERP) complexity and devices: participants achieved higher success rates on SERPs with simple structures than on the more complex SERPs. SEO results were identified better on the small screen than on the large screen. 59.2% assumed that SEO has a (very) strong impact on rankings. SEO is more often perceived as positive (75.2%) than negative (68.4%). The insights from this study have implications for search engine providers, regulators, and information literacy.

show abstract

Section: Search Engine Optimizationmentioning

confidence: 99%

Public awareness and attitudes towards search engine optimization

Lewandowski

Schultheiß

2022

Behaviour & Information Technology

View full text Add to dashboard Cite

show abstract

“…Ketika mesin pencarian menerima kata kunci dari apa yang ditulis di kotak mesin pencarian, algoritma dari mesin pencari bekerja untuk mencari tulisa yang relevan dengan kata kunci yang dituliskan. Setelah mendapatkanya, lalu mesin pencari menampilkan hasil dari pencarrian di layar monitor, hasil dari pencarian tersebut biasa disebut Search Engine Results Page (SERP) (Barbar & Ismail, 2019). SEO digunakan untuk meningkatkan peringkat website di mesin pencari dan memudahkan calon pembaca untuk menemukan website yang mereka inginkan.…”

Section: Search Engine Optimization (Seo)unclassified

Relevansi Search Engine Optimization (SEO) On-pages Di 2021

Indriyatmoko¹,

Rahardi²

2021

Jur.Ilm.Kom.Bis

View full text Add to dashboard Cite

Search Engine Optimizion (SEO) merupakan metode yang dilakukan untuk meningkatkan kualitas dari sebuah website dari sudut pandang peringkat di mesin pencari termasuk mesin pencari google. Google bukan menjadi sebuah rahasia lagi adalah sebuah perantara bagi website untuk mendatangkan pengunjung. Semakin bertambahnya pengguna internet berbanding lurus degan semakin bertambahnya jumlah website yang ada di dunia. Hal itu membuat semakin tingginya pula kompetisi website untuk meningkatkan peringkat di mesin pencari. Banyak cara yang bisa dilakukan utuk meningkatkan peringkat, salah satu caranya adalah dengan menggunakan teknik SEO on-pages. Pada teknik ini banyak sekali tips dan trik yang dapat dilakukan, namun seiring pembaruan yang terus dilakukan oleh google, apakah teknik ini masih berfungsi atau tidak, itu yang menjadi sebuah pertanyaan. Dalam tulisan ini membahas tentang apakah teknik SEO on-pages masih relevan terhadap pembaruan yang dilakukan oleh google dan mencari fakta-fakta yang ada di literatur terkait dan membandingkan dengan apa yang terjad sekarang di laman google.

show abstract

“…Some of the available solutions to the problem of search engine optimisation with the analysis of their advantages and disadvantages are presented in [7,8]. An overview of methods and applications for search engine optimization is given in [9][10][11]. The article [12] describes the problem of search engine optimisation for a new website of any organization as well as approaches to achieving better results in different search engines.…”

Section: Formulation Of the Problemmentioning

confidence: 99%

SEO: aspects of implementation when developing an educational website

Liashenko¹,

Solodka²

2020

Вісник Херсонського національного технічного університету

View full text Add to dashboard Cite

A set of basic methodological, organizational measures and software tools has been proposed to increase positions of the educational Web-resource in Google Search Engine and in world rankings. The introduction of the step-by-step SEO-optimization has been demonstrated using the specific example of the existing web resource of the Ukrainian State University of Chemical Technology (USUCT). There have been taken into account bibliometric methods, SEO optimization and web resource optimization. The analysis of the results of the carried out SEO-optimization showed that with the help of correct basic SEO-settings of the website, without using the commercial advertising, the position of the website rose to the first place in the list of Google Search Engine. The general part of transitions to the website increased due to the expansion of functionality. The introduced methods on the SHI USUCT web resource made it possible to increase the position in the world rating ratings The results obtained during the study performed will contribute to solving specific practical problems of increasing the ranking of websites in the list of search engines and will be useful for those who plan to carry out activities to promote the educational website in outputs of search engines.

show abstract

Search Engine Optimization (SEO) for Websites

Cited by 17 publications

References 6 publications

Public awareness and attitudes towards search engine optimization

Public awareness and attitudes towards search engine optimization

Relevansi Search Engine Optimization (SEO) On-pages Di 2021

SEO: aspects of implementation when developing an educational website

Contact Info

Product

Resources

About