2016
DOI: 10.2308/accr-51447
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Scoundrels or Stars? Theory and Evidence on the Quality of Workers in Online Labor Markets

Abstract: Online labor markets allow rapid recruitment of large numbers of workers for very low pay. Although online workers are often used as research participants, there is little evidence that they are motivated to make costly choices to forgo wealth or leisure that are often central to addressing accounting research questions. Thus, we investigate the validity of using online workers as a proxy for non-experts when accounting research designs use more demanding tasks than these workers typically complete. Three expe… Show more

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Cited by 238 publications
(102 citation statements)
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References 84 publications
(106 reference statements)
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“…However, prior work by Krische () suggests that the median numeracy score of MTurk participants (three out of seven questions correct in her study) is relatively similar to the median numeracy score in our study of four out of seven questions correct, suggesting that the two populations are comparable on the dimension of numeracy. Further, recent research finds that MTurk workers exert effort at least equal to, and sometimes greater than, other populations, and provide similar responses (Farrell, Grenier, and Leiby ).…”
mentioning
confidence: 92%
“…However, prior work by Krische () suggests that the median numeracy score of MTurk participants (three out of seven questions correct in her study) is relatively similar to the median numeracy score in our study of four out of seven questions correct, suggesting that the two populations are comparable on the dimension of numeracy. Further, recent research finds that MTurk workers exert effort at least equal to, and sometimes greater than, other populations, and provide similar responses (Farrell, Grenier, and Leiby ).…”
mentioning
confidence: 92%
“…Thirty-four participants were omitted from the analyses due to incomplete responses on the primary dependent measures. 11 See Farrell et al (2016) and Rennekamp (2012) for discussions of the use of online services for participant recruitment in experimental accounting research. 12 To assess the robustness of our results to outliers, we remove participants with a trading frequency of 250 or more times per year (n = 2) from our sample.…”
Section: Methodsmentioning
confidence: 99%
“…Seven hundred Amazon Mturk participants (54% women, M age = 38) completed the study for monetary compensation (Mturk has often been utilized to study intrinsic versus extrinsic motivation, as well as task performance [e.g., Farrell, Grenier, & Leiby, ; Hahl, ]). All participants were asked to study a single‐page of learning material on how to identify consumers’ unmet needs (content from the section on unmet needs in Chapter 2 of Strategic Market Management [Aaker, ], see Appendix for detail).…”
Section: Studymentioning
confidence: 99%