Scheduling and continuity techniques in a changing television landscape: A case study in Flanders

Bulck, Hilde Van den; Tambuyzer, Sil; Simons, Nele

doi:10.1386/jdtv.5.1.39_1

Cited by 5 publications

(3 citation statements)

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“…Schedule compatibility between viewers and television stations is an essential factor for viewers in influencing the selection of TV stations. This conclusion is in line with other studies, for example, from Cohen (2002), Havens (2007) dan Bulck, Tambuyzer, & Simons (2014).…”

Section: Factor Of Audience's Purposessupporting

confidence: 93%

The Determinant Factors of Television’s Audience in Choosing Tv Channel in the Disruptive Era

Widyatama

Mahbob

2021

J.Kom.Profetik

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This qualitative research article aims to explain the determinant factors that influence viewers to choose TV's channels in the disruptive era. In the period triggered by the increase of the internet and digital technology, many innovations emerged, potentially disturbing and destroying the old system. Loyalty in the broadcasting industry of the disruptive age is temporary and can change quickly. Viewers effortlessly change their TV channels according to their interests and desires. Therefore, TV managers have to pay attention to various factors on TV's audience to choose TV channels. These determinant factors occupy a prominent position among TV station managers in Indonesia and around the globe as an essential contrive to grab the attention of TV viewers. Primary data was dig using the focus group discussion (FGD) before the Covid-19 pandemic occurred. The authors conducted five FGDs involving 9-12 participants in each FGD. This research found that there are 23 determinant factors influencing audience in choosing TV channels in the disruptive era. The 23 factors are divided into four categories namely, TV program content, audience's purposes, corporate action, and community influence. The conclusion is, from four determinants factors, the range of TV content comprises the most varied category. In contrast, community influence factor occupies the last position with one variation.

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Section: Factor Of Audience's Purposessupporting

confidence: 93%

The Determinant Factors of Television’s Audience in Choosing Tv Channel in the Disruptive Era

Widyatama

Mahbob

2021

J.Kom.Profetik

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“…There is reason to think, however, that counterstereotypical representations may not reach the viewers who could most use them. Changes in the media landscape have led to an explosion of content and, as a result, increased audience fragmentation (e.g., Edgerly, 2015;Lotz, 2018;Prior, 2007;Van den Bulck et al, 2014). While a high-choice environment may facilitate increased representations of marginalized groups, it also facilitates viewers' ability to curate their media diet.…”

Section: Selective Exposure To Entertainment Contentmentioning

confidence: 99%

Preexisting Stereotypes and Selection of Counter-Stereotypical Genius Representations in Entertainment Media

Mustafaj

Cin

2024

Journal of Media Psychology

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Broader, more diverse representation in mass media is frequently imagined as a tool for reduction of harmful stereotypes at scale. Increasingly, entertainment media in the United States feature representations that challenge or counter prevailing stereotypes. However, emergence of a high-choice media environment offers and facilitates the opportunity to be selective about the entertainment one consumes. Using a US sample, we show that entertainment media selection is predicted by preexisting beliefs — greater endorsement of a particular stereotype predicted a decrease in the selection of shows featuring representations challenging that stereotype. Findings indicate that those who could benefit most from these representations are less likely to be exposed to them, undermining the utility of mass media in the widespread reduction of harmful stereotypes.

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“…In addition to program quality, television program scheduling assumes a fundamental role for broadcasters. Effective scheduling and continuity strategies serve as pivotal instruments for crafting and upholding channel identities, as well as fostering viewer loyalty (Bulck, Tambuyzer, & Simons, 2014). Unconventional scheduling practices can deter the audience from channel surfing, which refers to the act of switching channels when the Nyimak Journal of Communication, Vol.…”

Section: Introductionmentioning

confidence: 99%

Determinant Factors on Audience to Watch TV Station in Indonesia

Widyatama,

Zsolt

2023

NJOC

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The competition in the Indonesian TV broadcasting industry is very intense. To win the race, they must capture the audience’s attention. Unfortunately, not all TV stations can gather information about this due to a lack of human and financial resources. References related to this topic are also scarce. This article examines the factors influencing viewers’ choices of TV stations through a mixed-method approach. In qualitative research through Focus Group Discussions, the researchers concluded that there are 23 factors affecting viewers in choosing TV stations. The findings from the quantitative study were tested through a questionnaire instrument involving 1,102 respondents. Based on statistical tests using regression analysis, the researchers obtained an R Square (R2) value of 0.644, which is statistically significant. Partially, through ANOVA testing, the researchers found that 12 independent variables had t-values greater than the t-table value (1.960) with a significance level of <0.05. These 12 variables, from the most significant to the least significant, are X13, X5, X4, X7, X17, X9, X3, X10, X2, X1, X6, and X19. However, when considering the effective contribution percentage, this study produces a different ranking, leading to different recommendations. Therefore, the use of research findings requires careful analysis. Meanwhile, in the same ANOVA test, the researchers concluded that the other 11 variables, namely X8, X11, X12, X14, X15, X16, X18, X20, X21, X22, and X23, had t-values above 0.05, meaning they are not significant. This research significantly contributes to TV station managers in formulating strategies to attract as many viewers as possible.Keywords: Television broadcast, competition, confirmatory factors analyses, television organising, television engagement ABSTRAKPersaingan siaran TV di Indonesia sangat ketat. Untuk memenangkan perlombaan, mereka harus mampu menarik perhatian penonton. Sayangnya, tidak semua stasiun TV dapat mengumpulkan informasi mengenai hal ini karena kurangnya sumber daya manusia dan keuangan. Referensi terkait topik ini juga jarang. Artikel ini mengkaji faktor yang mempengaruhi pemirsa memilih stasiun TV melalui metode campuran. Pada penelitian kualitatif melalui kelompok diskusi terarah peneliti menyimpulkan terdapat 23 faktor yang mempengaruhi pemirsa dalam memilih stasiun TV. Temuan dalam studi kuantitatif, tersebut diuji dalam penelitian kuantitatif melalui instrumen angket, melibatkan 1.102 responden. Berdasar uji statistik melalui analisis regresi, peneliti mendapatkan nilai R Square (R2) sebesar 0,644 secara signifikan. Secara parsial melalui uji ANOVA, peneliti memperoleh hasil bahwa ada 12 variabel independen yang memiliki nilai t lebih besar dari t tabel (1,960) dengan nilai signifikansi < 0,05. Secara berurutan, 12 variabel tersebut yang memiliki nilai signifikani besar sampai nilai signifikansi kecil yaitu variabel X13, X5, X4, X7, X17, X9, X3, X10, X2, X1, X6, and X19. Namun bila menggunakan besarnya prosentase kontribusi efektif, penelitian ini menghasilkan urutan yang berbeda sehingga menghasilkan rekomendasi yang berbeda pula. Oleh karena itu, penggunan hasil penelitian memerlukan analisis yang hati-hati. Sementara itu, dalam uji Anova yang sama, peneliti menyimpulkan bahwa 11 variabel lainnya yaitu X8, X11, X12, X14, X15, X16, X18, X20, X21, X22, and X23 memiliki nilai t di atas 0.05, yang berarti tidak signifikan. Penelitian ini memberi kontribusi signifikan bagi para pengelola stasiun TV dalam menyusun strategi mendapatkan penonton sebanyak-banyaknya.Kata Kunci: Siaran televisi, persaingan, konfirmatori faktor analisis, pengorganisasian televisi, keterlibatan televisi

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Scheduling and continuity techniques in a changing television landscape: A case study in Flanders

Cited by 5 publications

References 0 publications

The Determinant Factors of Television’s Audience in Choosing Tv Channel in the Disruptive Era

The Determinant Factors of Television’s Audience in Choosing Tv Channel in the Disruptive Era

Preexisting Stereotypes and Selection of Counter-Stereotypical Genius Representations in Entertainment Media

Determinant Factors on Audience to Watch TV Station in Indonesia

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