Determinant Factors on Audience to Watch TV Station in Indonesia
Rendra Widyatama,
Habil Polereczki Zsolt
Abstract:The competition in the Indonesian TV broadcasting industry is very intense. To win the race, they must capture the audience’s attention. Unfortunately, not all TV stations can gather information about this due to a lack of human and financial resources. References related to this topic are also scarce. This article examines the factors influencing viewers’ choices of TV stations through a mixed-method approach. In qualitative research through Focus Group Discussions, the researchers concluded that there are 23… Show more
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