If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.
About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.
AbstractPurpose -This paper aims to focus on the communications skills training given to transnational call center workers in India whose jobs involve providing customer service to Western customers. Emotion work is a key component of customer service jobs, and this work is constructed as an important soft skill. Design/methodology/approach -Between 2002 and 2009, 100 interviews were conducted with customer service workers, trainers and managers in India. Respondents provided detailed descriptions of their training curricula and some workers shared their complete set of training booklets. The analysis for this paper is based on a section of the curricula that focuses on communication skills used during training programs for Indian customer service agents. Findings -Training curricula designed to enhance the communication skills of call center agents are vehicles through which workers learn to make sense of their place in social, economic and cross-national hierarchies.Research limitations/implications -The study of emotion work in relation to workplace learning occurs in the context of global economic regimes. Originality/value -Training curricula on communication skills serves to help workers to cope with the expression of customer abuse. Rather, there is a need to develop regulations that protect workers from customer aggression.