Investigating the implications of business and culture on the behaviour of customers of international firms

Gupta, Suraksha; Navare, Jyoti; Melewar, T.C.

doi:10.1016/j.indmarman.2010.09.011

Cited by 11 publications

(14 citation statements)

References 238 publications

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“…Based on the received feedback of the respondents, very few concerns were raised, and only minor refinements were made to improve the question specificity and precision, and some questions were eliminated (Gupta, Navare and Melewar, 2011;Malhotra and Birks, 2000).…”

Section: <>mentioning

confidence: 99%

Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Foroudi

Melewar

Gupta

2014

Journal of Business Research

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334

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Section: <>mentioning

confidence: 99%

Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Foroudi

Melewar

Gupta

2014

Journal of Business Research

Self Cite

206

334

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“…These changes are bringing in new opportunities for both international and local businesses (London and Hart, 2004). Working with international firms contributes to the growth of local firms by providing them new business opportunities based on the strength of the international firm (Gupta et al , 2011). The opportunities available and the number of firms seeking to capture them have increased the intensity of competition for both local and international firms (Sabbaghi and Sabbaghi, 2004).…”

Section: Introductionmentioning

confidence: 99%

“…Differentiation created by marketing, innovatively cuts through the clutter in the market and enables manufacturers to competitively address the psychological needs of consumers and the rational needs of business‐to‐business customers by improving their ability to sell (Lynch and deChernatony, 2004). Manufacturers from established markets have successfully adopted branding theories to innovatively create differentiation at the emotional level (Gupta et al , 2011). The effect of economic downturns in their home markets has impacted their business performance and encouraged these firms to look for territories outside their home countries for growth (London and Hart, 2004).…”

Section: Introductionmentioning

confidence: 99%

Marketing innovation: a resource‐based view of international and local firms

Gupta

Malhotra

2013

Marketing Intelligence &Amp; Planning

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PurposeThe purpose of this paper is to conceptualize a model for fostering innovation in marketing by virtue of the competitiveness that is an outcome of the collaboration between international and local firms working together in emerging markets.Design/methodology/approachThe authors use the case of an international brand and local firms in an emerging economy to illustrate and support the proposed framework.FindingsThe extant literature on competitiveness advocates the fit between business partners in association based on mutual value creation. This paper adopts a resource‐based view to support this approach. It contributes to knowledge about emerging markets by reflecting on the benefits gained by both international firms and local firms that are based in emerging markets as partners in association for business purposes.Practical implicationsThe study draws on managerial practices and existing literature to develop a conceptual framework that explains how a resource‐based association drives individual competitiveness, and how the integration of the competitiveness of both partners facilitates innovation in marketing.Originality/valueThis study uses a resource‐based view to explain the relationship between an international brand and its resellers in emerging markets. It contributes to the business‐to‐business marketing literature that discusses innovation as an important outcome of collaboration between international firms and their local business customer firms in emerging markets.

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“…Additionally, it should be borne in mind that, like Gupta et al (2011), values and beliefs that have been shaped by the environment or during social interactions evolve into emotional connections that play an important role in the consumer decision-making process. It is therefore justified that there may be some variations with regard to the present findings compared to those that have been bibliographically drawn, as they are part of different cultures.…”

Section: Discussionmentioning

confidence: 99%

Measuring the quality of health services provided at a Greek Public Hospital through patient satisfaction. Case Study: The General Hospital of Kavala

Georgiadou¹,

Maditinos²

2017

IJBESAR

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Purpose:The aim of this study is to examine the quality of hospital services as perceived by patients in terms of patient satisfaction with services. Design/Methodology/Approach: A conceptual framework of quality of hospital services, developed by Padma et al. (2009), composed by eight quality dimensions, applied the performance measurement model (SERVPERF), was used for the approach. The Quality Score Tool was a two-part questionnaire that quantified patient satisfaction with benchmarks of the quality dimensions. In order to investigate the above model, the case study method was utilized. The survey was conducted in a public regional hospital. Findings:Five (5) quality dimensions (5Qs) have found having a significant impact on overall quality of service, measure of patient satisfaction in the hospital. These dimensions are on a hierarchical scale: "clinical care", "social responsibility", "staff quality", "infrastructure" and "Hospital reliability". Originality/Value:The results of this study can be used as a source of feedback to hospital management, meaning that they can essentially lead to improved adjustments or serve as a basis of process reengineering. JEL Classifications

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Investigating the implications of business and culture on the behaviour of customers of international firms

Cited by 11 publications

References 238 publications

Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Marketing innovation: a resource‐based view of international and local firms

Measuring the quality of health services provided at a Greek Public Hospital through patient satisfaction. Case Study: The General Hospital of Kavala

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