Satisfaction and purchase intention of imported fresh fruits based on familiarity: a case of Korean pears in Taiwan

Seo, Sunhee; Kim, Kawon; Nurhidayati, Vieta Annisa

doi:10.1108/bfj-08-2019-0639

Cited by 12 publications

(13 citation statements)

References 58 publications

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“…On the contrary, if their knowledge about these kinds of products is limited, they are not willing to buy them. This result is in line with the work of Banović et al [67], Giampietri et al [68], and Seo et al [69] who stated that consumers knowing more about and that are more familiar with a product are more prone to buy it.…”

Section: Discussionsupporting

confidence: 91%

Consumers’ Purchasing Determinants Towards Mountain Food Products

2022

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Mountain agriculture is a very important source of ecosystem services, such as cultural heritage, traditional knowledge, and biodiversity. However, traditional farming practices in those areas, particularly dairy livestock, are in sharp decline. For this reason, it is fundamental to find a way to improve sustainability using a holistic approach as indicated by the European Green Deal and Farm to Fork strategies. The “Mountain product” label can be a suitable tool to reach this aim. However, studies on consumers’ opinions concerning mountain food products are scarce. To fill this gap, a logit model was adopted in this study to define factors that influence consumers’ purchase intention toward mountain products. Additionally, the open-ended contingent valuation method was used to estimate consumer willingness to pay for milk labelled “mountain product”. The paper highlighted that consumers are interested in buying mountain products and that they are willing to pay a premium price for these products. However, the “mountain product” label is still poorly recognised and applied. Policy makers and institutions should invest more in the training of farmers, so as to improve their knowledge of this label. Furthermore, it is necessary to advertise this label to consumers to support quality local production.

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Section: Discussionsupporting

confidence: 91%

Consumers’ Purchasing Determinants Towards Mountain Food Products

2022

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“…For example, consumers fro tend to assess meat quality based on the colour of the meat and its level of intramu fat [21,22]. However, there are a growing number of credence attributes that con consider in their purchasing decisions that cannot be directly inferred through se experience, such as safety, nutrition, environmental protection, and animal welfar ditionally, branding, marketing, and advertising have been used to communicat credence attributes of certain food items and influence consumer choice [23,24]. O past decades, however, the growing complexity and globalised scale of the food have presented increased opportunities for fraud and food safety incidents to [25,26].…”

Section: Methodsmentioning

confidence: 99%

Consumer Trust in Food and the Food System: A Critical Review

Zhang

Klinken

et al. 2021

Foods

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Increased focus towards food safety and quality is reshaping food purchasing decisions around the world. Although some food attributes are visible, many of the attributes that consumers seek and are willing to pay a price premium for are not. Consequently, consumers rely on trusted cues and information to help them verify the food quality and credence attributes they seek. In this study, we synthesise the findings from previous research to generate a framework illustrating the key trust influencing factors that are beyond visual and brand-related cues. Our framework identifies that consumer trust in food and the food system is established through the assurances related to individual food products and the actors of the food system. Specifically, product assurance builds consumer trust through food packaging labels communicating food attribute claims, certifications, country or region of origin, and food traceability information. In addition, producers, processors, and retailers provide consumers with food safety and quality assurances, while government agencies, third-party institutions, advocacy groups, and the mass media may modify how labelling information and food operators are perceived by consumers. We hope our framework will guide future research efforts to test these trust factors in various consumer and market settings.

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“…However, consumers consider an increasing number of trust properties in their purchase decisions, and these properties cannot be deduced directly through search or experience, such as safety, nutrition, environmental protection, and animal welfare. Traditionally, branding, marketing, and advertising were used to convey such reputation properties of certain foods, affecting consumers’ choices [ 89 , 90 , 91 ]. Consumption of livestock products differentiated by production and processing methods generally depends on consumer trust, which is influenced by the consumer’s level of knowledge, information, and education [ 92 , 93 , 94 ].…”

Section: Discussionmentioning

confidence: 99%

Consumer Attitudes and Purchase Intentions in Relation to Animal Welfare-Friendly Products: Evidence from Taiwan

Chang

Chen

2022

Nutrients

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Animal welfare, environmental sustainability, and food safety have become topics of international concern. With the rise of friendly rearing and green consumption consciousness, consumers can use animal welfare certification labels as references to make purchase decisions. This study adopts the theory of planned behavior (TPB) as its core and incorporates variables, such as moral affection, health consciousness, and trust in certification, to discuss the thoughts of Taiwanese consumers on buying animal welfare-friendly products and the factors that affect their purchase decisions. This study will be conducive in clarifying the consumption behavioral pattern of animal welfare-friendly products, which previous literature has mentioned but not tested, thereby filling this literature gap. This study collects 653 valid questionnaires and uses the partial least square-structural equation modeling to analyze the correlations between various variables. The research findings indicate the following. (1) Consumers’ attitudes, subjective norms, and perceived behavioral control have significant and positive influences on the behavioral intention of purchasing fresh milk with animal welfare labels. (2) Moral affection positively influences customers’ behavioral intention toward fresh milk with an animal welfare label through attitudes, subjective norms, and perceived behavioral control. (3) Trust in certifications will enhance moral cognition and positive attitudes toward fresh milk with animal welfare labels. According to the research findings of this study, we recommend that businesses strengthen the promotion of dairy products in line with friendly rearing, environmental sustainability, and other ethical consumption concepts to generate market segregation elements.

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Satisfaction and purchase intention of imported fresh fruits based on familiarity: a case of Korean pears in Taiwan

Cited by 12 publications

References 58 publications

Consumers’ Purchasing Determinants Towards Mountain Food Products

Consumers’ Purchasing Determinants Towards Mountain Food Products

Consumer Trust in Food and the Food System: A Critical Review

Consumer Attitudes and Purchase Intentions in Relation to Animal Welfare-Friendly Products: Evidence from Taiwan

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