Consumers’ Purchasing Determinants Towards Mountain Food Products

Staffolani, Giacomo; Bentivoglio, Deborah; Finco, Adele

doi:10.3390/su14148282

Cited by 6 publications

(8 citation statements)

References 56 publications

(62 reference statements)

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“…Income represents the strongest predictor towards the quality signal evaluated in this paper, confirming previous studies that found a positive association among income, functional food, and functional claims used to communicate foods physiological effects [59,87]. The lack of link between income and a mountain label has not been found previously [4,41], and our result suggests that income is an important factor for this label, confirming the results of Bassi et al ( 2021) [38], with wealthier consumers willing to pay more for this claim.…”

Section: Discussionsupporting

confidence: 90%

“…Research has shown that the label can contribute to the support of local economies in mountainous areas [12,39,40]. Indeed, a positive relation has been found between WTP for mountain milk with older consumers and environmental friendliness [41]. Moreover, Mazzocchi and Sali, (2022) [12] found that mountain products can be perceived as carrying positive values, generating a higher WTP than organic products, but lower WTP than some animal welfare claims, using a choice experiment.…”

Section: Consumers' Behaviour Toward Mountain Labelled Productsmentioning

confidence: 99%

“…Recent research found that consumers associate this quality label with characteristics, such as safeness and tastiness, and respondents did not exclude buying mountain products [42]. Finally, Staffolani et al (2022) [41] found that preferences for mountain quality labels are related to age and area of origin of consumers, but unrelated to education, income, or family size. Hence, our second result question is:…”

Section: Consumers' Behaviour Toward Mountain Labelled Productsmentioning

confidence: 99%

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What Is the Value of a “Mountain Product” Claim? A Ranking Conjoint Experiment on Goat’s Milk Yoghurt

Zanchini

Vita

Panzone

et al. 2023

Foods

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Rural development is complex in marginal and disadvantaged areas, such as mountains, which impose high labour costs and restrict farmers in their choices of crop and livestock. To recognise this problem, the European Union regulates the use of the optional quality term “Mountain product” on the label. Consumers may recognise this label and be more willing to pay for it, resulting in higher revenues for producers using it. This study estimates the willingness to pay (WTP) for a mountain quality label. This WTP is then compared to that of functional and nutrition claims. For this purpose, we used a ranking conjoint experiment, using goat’s milk yoghurt—a typical mountain product—as a case study. Using a rank-ordered logit, we show that mountain quality labels generate a significant WTP, higher than that of functional claims. WTP differs by the demographic profile of the consumer. The study provided useful insights about the combination of the mountain quality label with different attributes. However, future studies are needed to adequately understand the potential of mountain certification as a supporting tool for farmers in marginal areas and for rural development.

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Section: Discussionsupporting

confidence: 90%

Section: Consumers' Behaviour Toward Mountain Labelled Productsmentioning

confidence: 99%

Section: Consumers' Behaviour Toward Mountain Labelled Productsmentioning

confidence: 99%

See 1 more Smart Citation

What Is the Value of a “Mountain Product” Claim? A Ranking Conjoint Experiment on Goat’s Milk Yoghurt

Zanchini

Vita

Panzone

et al. 2023

Foods

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“…This can allow consumers to better understand, how to translate their ecological concerns into meat consumption. Furthermore, in previous studies, it has been reported that the consumer's highest willingness to pay is associated with the EU Mountain Product term, but communication strategies and public information provision are needed to enhance consumers' overall knowledge [29,30]. Moreover, these are also attributes considered by mountain tourists, namely regarding the perception of ecosystem services, such as the maintenance of pastures and grazing, biodiversity conservation, and regulation of hydrogeological assets [31].…”

Section: Discussionmentioning

confidence: 99%

Meat Value Chain Contribution to Territory Sustainability—The Case of Autochthonous Bovine Jarmelista’s Breed

Paiva,

Coutinho

2023

Sustainability

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In regional contexts and within specific sustainable businesses based on endogenous resources, analysing their value chain is crucial to support the sustainability characteristics and comply with the new consumer’s demand. Short supply value chains are also typical for these types of businesses and bring advantages regarding competitive and sustainability claims. Jarmelista Bovine Breed Meat’s case study complies with the context and characteristics of a short value chain that is important to define and analyse to support and offer a clear sustainability claim and continue to promote territorial values, namely in the mountain and inland regions. This research, based on case study methodology, aimed to define the Jarmelista meat supply value chain considering perceptions of producers and the other actors of the Jarmelista meat value chain, and as a basis for business improvement in this specific mountain and inland territory, adding value to the meat and contributing to the sustainable values of the meat production to deliver a product that preserves its cultural and sustainable heritage. Based on the results obtained from the interview and surveys conducted, a simple and feasible business orientation for the leading players is suggested, as this points out the focus attributes and relevant issues to be considered along the value chain that, in an integrated approach, can offer to the consumer market a sustainable meat product and contribute to the preservation of the territory sustainability.

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“…Numerous studies have delved into the significance of quality seals. Particularly noteworthy is the recent surge in published papers focusing on the MP label within the dairy sector (Staffolani et al, 2022;Stiletto & Trestini, 2022;Zanchini et al, 2023). The studies largely concur that consumers are willing to pay a premium for foods labelled as MPs.…”

Section: Introductionmentioning

confidence: 99%

Fat quality, sensory properties and consumers preference towards different commercial labels for bovine milk from retail market

Lopez,

Moretti,

Demartini

et al. 2024

Int J of Food Sci Tech

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SummaryIn the modern large‐scale retail trade, voluntary quality schemes play a fundamental role to communicate specific quality attributes of processes and products, from farms to the market. However, consumers are not always able to recognise such an added value for milk certifications. In this paper, we evaluated the differences in the lipid quality and sensory properties of four different commercial labels for retail milk by means of gas‐chromatographic analysis of fatty acids (FAs) and sensory assessment performed by a trained sensory panel. Meanwhile, we tested the effects of the four selected milk labels and information on consumers perception by means of an online experimental survey. Our results emphasised a different FAs composition of retail milk labelled under voluntary certifications. Polyunsaturated FAs of the n‐3 and n‐6 series (along with their ratios), branched chain FAs, trans isomers of C18:1 and conjugated isomers of linoleic acid were found at different concentrations in different milk labels, with the TSG Haymilk (HM) displaying the most favourable profile followed by the mountain product (MP) and then by High‐Quality fresh milk (HQ) and Extended Shelf‐Life milk (ESL) with no voluntary quality marks. Being strictly related to the farm production system, milk FAs revealed as natural markers of production system for certified milk. Quite no difference was found for the sensory properties, excepting for the overall aroma intensity, which was lower in MP. At the same time, we evidenced that the added value given by the distinct quality of fat for HM and MP is still not recognised by consumers, which perceived these milk labels as healthy, as tasty, as natural and as nutrient as HQ. This result highlighted that there is still room for producers aligned with the voluntary certifications HQ and MP to promote their products on the market and to raise consumer awareness about their quality attributes.

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Consumers’ Purchasing Determinants Towards Mountain Food Products

Cited by 6 publications

References 56 publications

What Is the Value of a “Mountain Product” Claim? A Ranking Conjoint Experiment on Goat’s Milk Yoghurt

What Is the Value of a “Mountain Product” Claim? A Ranking Conjoint Experiment on Goat’s Milk Yoghurt

Meat Value Chain Contribution to Territory Sustainability—The Case of Autochthonous Bovine Jarmelista’s Breed

Fat quality, sensory properties and consumers preference towards different commercial labels for bovine milk from retail market

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