“…In accordance with this influence, Azman, Halim, Liu, and Komoo (2011) state that the best advantage of tourism development is that it increases the income, employment, and educational opportunities available to local communities. According to Hall (2004), rural tourism benefits local communities by providing supplementary income in the farming, craft, and service sectors; the opportunity to achieve the economic value of quality-based production of food products; and the opportunity to re-evaluate the heritage and its symbolism, environment, and identity. Thongma, Leelapattana, and Hung (2011) suggest that the involvement of local communities is instrumental to the success of rural tourism development because these communities build familiarity among tourists and impress visitors with their local cultural activities.…”