Malaysia is internationally regarded as a popular rural destination because of its natural heritage. Rural tourism is increasingly viewed as a panacea for increasing the economic viability of marginalized areas, stimulating social regeneration, and improving the living conditions of rural communities. This study explores local community involvement in a rural tourism development in Kinabalu National Park, Sabah. We explore how the local community perceives their involvement in a local rural tourism development and look to identify the benefit of tourism destination development for this community. To address these objectives, we employed quantitative research methodologies and a sample of 378 respondents drawn from villages surrounding Kinabalu National Park. Sampled residents indicated having positive perceptions of tourism development in the area. Local communities enjoy being involved in the tourism sector because it improves their key income resources and quality of life.
Abstract:The Langkawi Island is a popular tourist destination in Malaysia, which development started in the 1990s. To date, it is among the ten islands most visited by local and foreign tourists. The development of Langkawi Island has influenced the economic structure of local community, of which, envisaged as a symbol to help the community especially in the changing economic environment due to its ability to generate income, employment and raise living standards. Therefore, this study aimed to examine the local community's involvement and perceptions on changes in employment pattern and incomes stimulated by the tourism development in Langkawi. This study conducted a self-administered household survey and had successfully retrieved 398 respondents. From the findings, results showed that local community experienced employment opportunities which in return contributed to an increase in household income. It is therefore, notable investment on tourism development should be of interests to the government as this helps in ensuring the local community's economic benefits.
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