Role of Web Design, E-Payment and E-Traceability with Mediating Role of Consumer Behavior to Develop Customer Satisfaction for Emerging Bricks and Clicks Business Model Trends in South Punjab

Abstract

The purpose of this study is to determine the role of web-design, e-payment and e-traceability in developing customer satisfaction with the mediating role of consumer behavior in emerging bricks and clicks businesses trends in South Punjab. In the era of Covid-19, the online businesses are increased in South Punjab, but customer’ satisfaction is still a challenge in bricks and clicks businesses. In this study, random sampling technique was used to collect the quantitative data from the target population of South Punjab on a five-point Likert scale questionnaire. The study demonstrates there is a significant role of web-design, e-payment and e-traceability in developing customer satisfaction with the mediating role of consumer behavior in South Punjab. This study has significant theoretical as well as practical implications. It contributes a theoretical framework to knowledge explaining relationship of variables. It also provides a way to increase customers’ satisfaction for online businesses in South Punjab.

Search Online and Purchase Offline: The Role of Instagram Marketing, Consumer Behavior and Webrooming in Building Brand Loyalty

“…The existing literature has studies related to Instagram marketing as the top-rated branding strategy for new and existing businesses (Hida & Dewi, 2021;Jin & Austin, 2021). The area of research related to consumer behavior and brand loyalty is also discussed in the earlier studies (López-Sanz et al, 2021;Taghikhah et al, 2021;Yaqub et al, 2022). The relationship of webrooming as the best strategy for product selling is also already existing in earlier literature (Aw, 2019;Kang, 2018;Kleinlercher et al, 2020;Shankar, 2021).…”

“…In modern times, different studies have been conducted on consumer behavior related to its relationship with customer satisfaction (Trimurti & Utama, 2021;Widayat et al, 2021;Xiao et al, 2011). Indeed, positive consumer behavior provides an opportunity for customer satisfaction for the branding (Yaqub et al, 2022). In this regard, marketers are always concerned about the behavior of the consumer because it has the potential for the development of sustainability in marketing and influencing the consumers (Kutaula et al, 2022;Taghikhah et al, 2021;Xiao et al, 2011;Yaqub et al, 2022).…”

“…Indeed, positive consumer behavior provides an opportunity for customer satisfaction for the branding (Yaqub et al, 2022). In this regard, marketers are always concerned about the behavior of the consumer because it has the potential for the development of sustainability in marketing and influencing the consumers (Kutaula et al, 2022;Taghikhah et al, 2021;Xiao et al, 2011;Yaqub et al, 2022). Different marketing campaigns are designed to influence consumer behavior for purchasing, and the behavior of every individual consumer is different from other consumers (Arora & Sahney, 2018;Huh & Kim, 2022;Schiessl et al, 2022).…”

“…In the case of Walmart, the consumer behavior is satisfied and it is the opportunity for Walmart to develop a competitive advantage in the target market by influencing the consumer behavior to a greater extent by providing better products (Hoe & Mansori, 2018Imran et al, 2019;Islam et al, 2021;Rita et al, 2019). Similarly, the responsibility of each consumer is to develop brand loyalty with the brand that is providing better products and services in the market as compared to the other competitors (A. D. Yaqub et al, 2022;Yu et al, 2021). It is difficult to influence educated and mature consumers with little tricks because they have all the marketing information (Hameed et al, 2018).…”

“…The purpose of showrooms was to display the products to the consumers for their better cognitive association with the product for purchasing (Arora & Sahney, 2017;Flavián et al, 2020). However, with the development of digital marketing and bricks and clicks business model, the information related to products is provided to customers on different platforms including websites and social media (Yaqub et al, 2022). In America and Europe, the trend of blogging is increasing because most people are directly linked with blogging as they are getting better and more detailed information about the products on different blogs (Flavián et al, 2016).…”